print media analysis december2016

Pakistan Print Media AnalysisDecember - 2016

Data Statistics

Mediatrack monitor the print media data from Karachi, Lahore, Islamabad Hyderabad ,Multan, Peshawar & Quetta regions. Mediatrack monitor all type of Ads including Classified, Notices, Job opportunity and Tender etc along with branded Ads. But in this report focused only branded category Ads from 38 English, Urdu & Regional Publications.

For Magazines and Digest all type of advertisement monitored. Weekly / Monthly / Bimonthly Magazines and Digest monitor for this study.

Data Source:

Top 20 Categories% share of spend

0.00

1.00

2.00

3.00

4.00

5.00

6.00

7.00

8.00

9.00

10.008.80

7.28

6.24

3.53 3.37

2.60

1.871.29

0.98 0.79 0.72 0.66 0.66 0.63 0.62 0.61 0.57 0.56 0.53 0.52

Top 20 Advertisers% share of spend

7.04

3.46

2.67

1.77 1.601.30 1.27 1.14 1.09 1.04 0.82 0.81 0.76 0.75 0.67 0.66 0.62 0.58 0.55 0.55

Chart Title

Top 20 Brands% share of spend

0.00

0.50

1.00

1.50

2.00

2.502.30

1.40 1.36 1.33 1.30 1.281.17 1.16

1.06 1.04

0.81 0.76 0.73 0.69 0.68 0.670.55 0.55 0.51 0.49

Top 10 Urdu Publication% share by revenue

Data Source:

JANG

DAILY EXPRESS

NAWA-E-WAQT

DAILY DUNYA

KHABRAIN

NAI BAAT

DAILY AUSAF

DAILY MASHRIQ

DAILY AAJ

DAILY KAWISH

42.93

13.8910.13 8.89

5.23 4.032.21 1.86 1.69 1.68

Top 10 English Publication% share by revenue

Data Source: Dawn News done record business in December 2016

DAILY DAWN

THE NEWS

BUSINESS RECORDER

EXPRESS TRIBUNE

DAILY TIMES

THE NATION

PAKISTAN OBSE...

PAKISTAN TODAY

DAILY INDEPENDENT

THE FRONTIER POST

49.68

18.43

8.82 7.07 6.41 5.022.30 2.09

0.14 0.04

Ad Type wise Analysis% share of spend

BACK COVER

15% BACK INSIDE

2%

FRONT COVER18%

FRONT INSIDE

9%

INSIDE56%

Region Spent% share of spend

Hyderabad1%

Islamabad21%

Karachi36%

Lahore30%

Multan5%

Peshawar3%

Quetta4%

English vs Urdu Publication% share of spend

English38%

Urdu62%

Analysis based on Magazines

Top 10 Magazines / Digest% share of Spend

Data Source:

AKHBAR-E-JEHAN

HERALD MAGAZINE

FAMILY MAGAZINEAURORA

SHE MAGAZINE

MAG MAGAZINE

WOMENS OWN

DALDA KA DASTERKHUAN

BAWARCHI KHANA

SYNERGYZER

22.21

12.97

9.408.48

6.12 5.884.36 4.10 3.98 3.89

Publications vs Magazines% share of spend

Publications99%

Magazines1%

Weekly Publication Trend% share of spend

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

34

98

10

1314

12

Category Analysis by Share of Spend

Construction Category% share of spend

Data Source:

OTHERSNEW LAHORE CITY

EDEN HOUSINGDOMINION MALL

WASI COUNTRY PARKHYATT REGENCY

DAMAC AYKONCITY TOWER

EMPORIUM MALLTOWER 27

DHA LAHOREAL KHALEEJ TOWERDAMAC PROPERTIES

DEFENCE HOUSING AUTHORITYZAITOON GROUP

ROYAL RESIDENCIA LAHOREFAZAIA HOUSING SCHEME

STAR MARKETINGDREAM GARDENS

BAHRIA TOWNRAFI GROUP

0.00 2.00 4.00 6.00 8.00 10.00 12.00 14.00 16.00 18.00

120 Builders were active during the Month of December 2016, on Print media Rafi Group with Brand Palm Gwadar remain the top spender of the Category.

Bank Category% share of spend

Data Source:

OTHERSJ. S. BANK

DUBAI ISLAMIC BANKTHE BANK OF PUNJAB

MEZAN BANKCHINA UNIONPAY

ASKARI BANK LTDBANK ALFALAH

BANK ISLAMI LTDSONERI BANK

STANDARD CHARTERED BANKFINCA MICRO FINANCE BANK

THE BANK OF KHYBERALLIED BANK LTD

BANK AL HABIBAL BARAKA

SINDH BANKNATIONAL BANK OF PAKISTAN

MUSLIM COMMERCIAL BANKHABIB BANK LTD

UNITED BANK LIMITED

0.00 5.00 10.00 15.00 20.00 25.00

26 Banks Advertised during this Month of December 2016. UBL, HBL & MCB shown neck to neck to competition

Telecom Category% share of spend

U FONE17%

TELENOR1%

MOBILINK & WARID59%

ZONG1%

PTCL22%

Hand set Category% share of spend

SAMSUNG 80%

OPPO 17%

HUAWEI2%

Q MOBILE1%

Milk & Dairy Products Category% share of spend

NESTLE PRODUCTS86%

TARANG MILK5%

BLUE BAND MARGARINE

2%

EMBORG BUTTER2%

HALEEB MILK2%

PAKOLA MILK1%

COMELLE MILK1%DAY FRESH MILK

1%

THE END

For query on DATA, please contact:

Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off

Main Sharah-e-Faisal, Karachi, Pakistan.

For other queries, please contact PAS at:secretariat@pas.org.pk

Mr. Arshad Bhattikhi@mediatrackpk.com Phone: +9221-34289818-9