Mary Giles

Winky Wan

Bethany Pilon

Print Media has taken a severe downfall in advertising businesses

Revenue has declined faster than any other ad- supported media

Ongoing shift on where marketers are focusing their spending

Moving away from paid advertising to:

Websites In store Marketing

Loyalty ProgramsWord of Mouth Campaigns

¾ Marketing Budgets

Rise in Digital Media Print has taken a hit Print media costs are

a significant premium over other kinds of advertising

Broader and Expanding Rivals:

GoogleYahooFacebookHulu

Charge for content online at the same amount as print

Few have been successful

Moving entirely online without charging for content

Build Deeper Relationships Tap New Revenue Streams Reinvent the Content Model Innovate with New Products and Pricing

Does anyone pay attention to the advertisements of “social media pages?”

Buy Newspaper/ Magazines?

Read Articles online?

http://www.strategy-business.com/article/09308?pg=6

http://pelfusion.com/inspiration/60-stunning-pictures-and-photos/

http://pelfusion.com/inspiration/40-creative-print-media-advertisements/