print media analysis december2016
TRANSCRIPT
Pakistan Print Media AnalysisDecember - 2016
Data Statistics
Mediatrack monitor the print media data from Karachi, Lahore, Islamabad Hyderabad ,Multan, Peshawar & Quetta regions. Mediatrack monitor all type of Ads including Classified, Notices, Job opportunity and Tender etc along with branded Ads. But in this report focused only branded category Ads from 38 English, Urdu & Regional Publications.
For Magazines and Digest all type of advertisement monitored. Weekly / Monthly / Bimonthly Magazines and Digest monitor for this study.
Data Source:
Top 20 Categories% share of spend
0.00
1.00
2.00
3.00
4.00
5.00
6.00
7.00
8.00
9.00
10.008.80
7.28
6.24
3.53 3.37
2.60
1.871.29
0.98 0.79 0.72 0.66 0.66 0.63 0.62 0.61 0.57 0.56 0.53 0.52
Top 20 Advertisers% share of spend
7.04
3.46
2.67
1.77 1.601.30 1.27 1.14 1.09 1.04 0.82 0.81 0.76 0.75 0.67 0.66 0.62 0.58 0.55 0.55
Chart Title
Top 20 Brands% share of spend
0.00
0.50
1.00
1.50
2.00
2.502.30
1.40 1.36 1.33 1.30 1.281.17 1.16
1.06 1.04
0.81 0.76 0.73 0.69 0.68 0.670.55 0.55 0.51 0.49
Top 10 Urdu Publication% share by revenue
Data Source:
JANG
DAILY EXPRESS
NAWA-E-WAQT
DAILY DUNYA
KHABRAIN
NAI BAAT
DAILY AUSAF
DAILY MASHRIQ
DAILY AAJ
DAILY KAWISH
42.93
13.8910.13 8.89
5.23 4.032.21 1.86 1.69 1.68
Top 10 English Publication% share by revenue
Data Source: Dawn News done record business in December 2016
DAILY DAWN
THE NEWS
BUSINESS RECORDER
EXPRESS TRIBUNE
DAILY TIMES
THE NATION
PAKISTAN OBSE...
PAKISTAN TODAY
DAILY INDEPENDENT
THE FRONTIER POST
49.68
18.43
8.82 7.07 6.41 5.022.30 2.09
0.14 0.04
Ad Type wise Analysis% share of spend
BACK COVER
15% BACK INSIDE
2%
FRONT COVER18%
FRONT INSIDE
9%
INSIDE56%
Region Spent% share of spend
Hyderabad1%
Islamabad21%
Karachi36%
Lahore30%
Multan5%
Peshawar3%
Quetta4%
English vs Urdu Publication% share of spend
English38%
Urdu62%
Analysis based on Magazines
Top 10 Magazines / Digest% share of Spend
Data Source:
AKHBAR-E-JEHAN
HERALD MAGAZINE
FAMILY MAGAZINEAURORA
SHE MAGAZINE
MAG MAGAZINE
WOMENS OWN
DALDA KA DASTERKHUAN
BAWARCHI KHANA
SYNERGYZER
22.21
12.97
9.408.48
6.12 5.884.36 4.10 3.98 3.89
Publications vs Magazines% share of spend
Publications99%
Magazines1%
Weekly Publication Trend% share of spend
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
34
98
10
1314
12
Category Analysis by Share of Spend
Construction Category% share of spend
Data Source:
OTHERSNEW LAHORE CITY
EDEN HOUSINGDOMINION MALL
WASI COUNTRY PARKHYATT REGENCY
DAMAC AYKONCITY TOWER
EMPORIUM MALLTOWER 27
DHA LAHOREAL KHALEEJ TOWERDAMAC PROPERTIES
DEFENCE HOUSING AUTHORITYZAITOON GROUP
ROYAL RESIDENCIA LAHOREFAZAIA HOUSING SCHEME
STAR MARKETINGDREAM GARDENS
BAHRIA TOWNRAFI GROUP
0.00 2.00 4.00 6.00 8.00 10.00 12.00 14.00 16.00 18.00
120 Builders were active during the Month of December 2016, on Print media Rafi Group with Brand Palm Gwadar remain the top spender of the Category.
Bank Category% share of spend
Data Source:
OTHERSJ. S. BANK
DUBAI ISLAMIC BANKTHE BANK OF PUNJAB
MEZAN BANKCHINA UNIONPAY
ASKARI BANK LTDBANK ALFALAH
BANK ISLAMI LTDSONERI BANK
STANDARD CHARTERED BANKFINCA MICRO FINANCE BANK
THE BANK OF KHYBERALLIED BANK LTD
BANK AL HABIBAL BARAKA
SINDH BANKNATIONAL BANK OF PAKISTAN
MUSLIM COMMERCIAL BANKHABIB BANK LTD
UNITED BANK LIMITED
0.00 5.00 10.00 15.00 20.00 25.00
26 Banks Advertised during this Month of December 2016. UBL, HBL & MCB shown neck to neck to competition
Telecom Category% share of spend
U FONE17%
TELENOR1%
MOBILINK & WARID59%
ZONG1%
PTCL22%
Hand set Category% share of spend
SAMSUNG 80%
OPPO 17%
HUAWEI2%
Q MOBILE1%
Milk & Dairy Products Category% share of spend
NESTLE PRODUCTS86%
TARANG MILK5%
BLUE BAND MARGARINE
2%
EMBORG BUTTER2%
HALEEB MILK2%
PAKOLA MILK1%
COMELLE MILK1%DAY FRESH MILK
1%
THE END
For query on DATA, please contact:
Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off
Main Sharah-e-Faisal, Karachi, Pakistan.
For other queries, please contact PAS at:[email protected]
Mr. Arshad [email protected] Phone: +9221-34289818-9