prca national conference 2014: tanya hughes presentation
Post on 29-Jun-2015
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Talk PR's Tanya Hughes presents on Content Marketing: The Emperor's New Clothes?
TRANSCRIPT
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72%
89%
Of in-house teams expect to increase investment in the next 12 months
Of PR agencies are increasing content marketing services to clients & all expect increased revenue from content marketing in the next 12 months
PR practitioners view purpose of content marketing as:
Agency In-house
Customer engagement
Brand awareness
82%67%
91%78%
‘‘Content is only as good as the people
producing it.’’
Dylan JonesEditor-in-Chief, British GQ
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