pr presentation district assembly 2016 - produced & presented by john stockbridge

PUBLIC RELATIONSDistrict 9465 AssemblyPresenter : John Stockbridge District 9465 PR DirectorDate : Sunday May 1, 2016

Traditional is nice(Few people under 50 read

community newspapers)

Social Media Rocks

»Web Site– Ideal for static information• Club information• How to find us• Information about Rotary• Get together times• Guest Speakers

Social Media Must Haves

» FaceBook– If you can’t use it - get some help– Appoint at least two page managers– Allow several people to edit– Information must be posted regularly– Don’t just make it historical– Don’t write a book - or rehash a meeting– Not a newsletter

Social Media Must Haves

Facebook Advertising

» Twitter– Every club should have a Twitter account– Ideal for short messages or linking to

Facebook– About 35 words or less (140 chars)

Social Media Must Haves

» Instagram– If you want to communicate with younger

people - use Instagram– Ideal for posting photos and short

comments– Lets you post simultaneously to Twitter

and Facebook

Social Media Must Haves

» LinkedIn– This is mostly a business network– Ideal for Discussions– A number of Rotary Sites including Rotary

International are very active on LinkedIn

Social Media - Other

» GoVolunteer.com.au– This is a site designed for volunteer

organisations to post info about themselves

– Ideal for short term projects where you need some extra hands

– Extra hands may well lead to new Rotarians

– You will need the Club’s Insurance details and ABN

Social Media - Other

» There are a number of applications such as HootSuite and TweetDeck that can post to all social media platforms simultaneously.

Social Media Must Haves

Facebook Security

– No it won’t as long as you take some sensible steps

– Adjust Facebook privacy settings– Read the Facebook Guide to Privacy– Think carefully about who you allow to

become your friend– Show “acquaintances” a slimmed down

version of your profile– Disable options, then open them one by one

Facebook will steal my identity, my time, my very soul

Facebook Security

– Mute– Mute offers you the control to avoid people whose

Tweets bother you — whether they’re sending spam or spoilers. You won’t see their Tweets and muted accounts won’t know they’ve been muted

– Block– Block stops people from following you, tagging you in

photos, or accessing your Tweets

– Report– If someone is threatening you or someone else, report

it. When you do, the Twitter Safety team investigates to determine the right response.

Twitter Security

The Brand Centre

The Brand Centre

The Brand Centre

• ALL of us are responsible for spreading our message

• Social Media can be secure• You CAN spread Rotary’s message• Think newsworthy, not noteworthy• Terrific materials at rotary.org (The Brand

Centre)• District PR Committee is here to help

Concluding Thoughts

HOG Hot Old GuyAAF At Another FuneralBMW Bring My WalkerATD At The DoctorsDBI Disaster Because

IncontinentFWIWG Forgot Where I Was GoingGGBCI Gotta Go, Bladder Control

IssuesTOT Texting on ToiletLMD Lost My DenturesSMM Slipped My Mind

Texting For Seniors

• Images and logos from Rotary.org• Effective Public Relations: A Guide for Rotary Clubs (pr@rotary.org)• Plagiarism mostly from a number of Rotary Districts

• John Stockbridge, Rotary Club of Southern DistrictsDistrict 9465 PR Chair, 0403 193 607 pr@rotary9465.org.au

www.southerndistricts-rotary.com Facebook Page: www.facebook.com/SouthernDistrictsRotary Newsletter Site: http://southerndistricts-rotary.com/wordpress/ Twitter: @sthdistrotary

Sources & Contact