pr presentation district assembly 2016 - produced & presented by john stockbridge
TRANSCRIPT
PUBLIC RELATIONSDistrict 9465 AssemblyPresenter : John Stockbridge District 9465 PR DirectorDate : Sunday May 1, 2016
Traditional is nice(Few people under 50 read
community newspapers)
Social Media Rocks
»Web Site– Ideal for static information• Club information• How to find us• Information about Rotary• Get together times• Guest Speakers
Social Media Must Haves
» FaceBook– If you can’t use it - get some help– Appoint at least two page managers– Allow several people to edit– Information must be posted regularly– Don’t just make it historical– Don’t write a book - or rehash a meeting– Not a newsletter
Social Media Must Haves
Facebook Advertising
» Twitter– Every club should have a Twitter account– Ideal for short messages or linking to
Facebook– About 35 words or less (140 chars)
Social Media Must Haves
» Instagram– If you want to communicate with younger
people - use Instagram– Ideal for posting photos and short
comments– Lets you post simultaneously to Twitter
and Facebook
Social Media Must Haves
» LinkedIn– This is mostly a business network– Ideal for Discussions– A number of Rotary Sites including Rotary
International are very active on LinkedIn
Social Media - Other
» GoVolunteer.com.au– This is a site designed for volunteer
organisations to post info about themselves
– Ideal for short term projects where you need some extra hands
– Extra hands may well lead to new Rotarians
– You will need the Club’s Insurance details and ABN
Social Media - Other
» There are a number of applications such as HootSuite and TweetDeck that can post to all social media platforms simultaneously.
Social Media Must Haves
Facebook Security
– No it won’t as long as you take some sensible steps
– Adjust Facebook privacy settings– Read the Facebook Guide to Privacy– Think carefully about who you allow to
become your friend– Show “acquaintances” a slimmed down
version of your profile– Disable options, then open them one by one
Facebook will steal my identity, my time, my very soul
Facebook Security
– Mute– Mute offers you the control to avoid people whose
Tweets bother you — whether they’re sending spam or spoilers. You won’t see their Tweets and muted accounts won’t know they’ve been muted
– Block– Block stops people from following you, tagging you in
photos, or accessing your Tweets
– Report– If someone is threatening you or someone else, report
it. When you do, the Twitter Safety team investigates to determine the right response.
Twitter Security
The Brand Centre
The Brand Centre
The Brand Centre
• ALL of us are responsible for spreading our message
• Social Media can be secure• You CAN spread Rotary’s message• Think newsworthy, not noteworthy• Terrific materials at rotary.org (The Brand
Centre)• District PR Committee is here to help
Concluding Thoughts
HOG Hot Old GuyAAF At Another FuneralBMW Bring My WalkerATD At The DoctorsDBI Disaster Because
IncontinentFWIWG Forgot Where I Was GoingGGBCI Gotta Go, Bladder Control
IssuesTOT Texting on ToiletLMD Lost My DenturesSMM Slipped My Mind
Texting For Seniors
• Images and logos from Rotary.org• Effective Public Relations: A Guide for Rotary Clubs ([email protected])• Plagiarism mostly from a number of Rotary Districts
• John Stockbridge, Rotary Club of Southern DistrictsDistrict 9465 PR Chair, 0403 193 607 [email protected]
www.southerndistricts-rotary.com Facebook Page: www.facebook.com/SouthernDistrictsRotary Newsletter Site: http://southerndistricts-rotary.com/wordpress/ Twitter: @sthdistrotary
Sources & Contact