ppweek 2014 - what's on your desk?

www.sourcing.co.uk

Campaign: Promotional Products Week 2014

Campaign Ref: PPWEEK.2014

16th September 2014

If you would like further information please contact

info@sourcing.co.uk or +44 (0) 20 8288 8277, quoting campaign

reference PPWEEK.

THE IDEAS GENERATING SOURCING TEAM

© Copyright The Sourcing Team 2014

WHAT’S ON YOUR

DESK ?

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Business people across the UK participated in the survey, commissioned by

the from June to August 2014. The aim of the survey was to find out which

promotional products people kept on their desk

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Total Responses

1244

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Question 5 | Are you?

0% 10% 20% 30% 40% 50% 60%

Male

Female 56%

44%

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Question 6 | In which UK region do you work?

Outside UK

Northern Ireland

Scotland

Wales

South West

London & South East

Midlands

North West

North East & Yorkshire

0% 10% 20% 30% 40% 50% 60%

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Question 7 | Which best describes your job title?

Executive

Manager

Director

CEO/Chairman/MD

17% 24%

39%

20%

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Question 8 | Which industry do you work in?

Telecoms

Public Sector

Professional Services

National/Local Government

Media/Media Services

Marketing Services - Advertising/PR/Design/DM

IT

Healthcare

FMCG

Entertainment/Leisure

Emergency/Armed Services

Education

Consumer Durables

Consultancy

Charity/Voluntary Organisations

Business/Industrial Manufacturing Services

Brand Owner

Banking/Financial Services

Automotive

Association/Professional Body

Agency

Academic Institution

0% 5% 10% 15% 20% 25% 30% 35%

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Question 9 | What is your total marketing spend?

Under £50,000

£50,00 - £100,000

£100,001 - £250,000

£250,001 - £1 Million

£1,000,001 - £5 Million

£5,000,001 - £10 Million

Over £10 Million

10%

9%

60% 14%

5% 1% 1%

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Question 10 | What promotional merchandise do you have

on your desk right now?

54%

8%

39% 89%

6%

16%

51%

65%

49%

14%

26%

35%

14%

54%

38%

Post it Notes

Photo Frame

Pencils

Pen

Paperweight

Paper Clips

Notebook

Mug

Mousemat

Executive Puzzle/Toy

Diary

Desk Pad

Clock

Calendar

Calculator

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

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Question 11 | If you could only keep one of the items of

promotional merchandise on your desk which one would it

be?

6%

1%

1% 18%

1%

0%

13%

13%

8%

3%

7%

5%

3%

14%

9%

Post it Notes

Photo Frame

Pencils

Pen

Paperweight

Paper Clips

Notebook

Mug

Mousemat

Executive Puzzle/Toy

Diary

Desk Pad

Clock

Calendar

Calculator

0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%

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Question 13 | Can you name a brand or

company/organisation featured on promotional products on

your desk?

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Question 14 | In general, how clear is the call to action on

promotional products that you receive?

No call to actionUnclear

Clear

Very clear

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

19%

15%

50%

16%

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Question 15 | What is your reaction when you receive a

promotional product(s)?

Throw away Pass onto a familymember

Pass onto colleagues Keep it yourself

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

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Question 16 | Have you purchased anything from any of the

companies that you have supplied you with promotional

products?

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Question 17 | How likely are you to integrate promotional

products in your next campaign?

Definitely

More than likelyUndecided

Definitely not

0%

5%

10%

15%

20%

25%

30%

35%

40%

26%

37%

34%

4%

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Question 18 | Do you think that branded promotional

products increase a company’s brand awareness?

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Question 20 | How likely are you to ensure your promotional

products comply with legislation(s)?

Definitely More thanlikely

Undecided Definitelynot

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00% Question 21 | If so, how important is this to

you?

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Question 22 | Would you be more or less likely to buy promotional products

from a company that has a ‘measurable industry standard’ in regards to

legislations and policies?

Definitely More thanlikely

Undecided Definitelynot

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00% Question 21 | If you had the choice between 2

promotional product companies offering the same

product, one is more expensive but their products

comply with important legislation and one is cheaper but

does not comply with important legislation, which would

you choose?

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CONFECTIONERY IDEAS

THE PROMOTIONAL PRODUCTS ROCK SOURCING TEAM

Call our Sales Team now for more information!

Tel: +44 (0)20 8288 8277

Info@sourcing.co.uk

Contact us now!

Copyright © 2014 The Sourcing Team Ltd

Speak to our Sales Team +44 (0)20 8288 8277