ppweek 2014 - what's on your desk?
DESCRIPTION
The Sourcing Team's presentation on Promotional Products Week 2014 - What's on Your Desk? Source - bpma.TRANSCRIPT
www.sourcing.co.uk
Campaign: Promotional Products Week 2014
Campaign Ref: PPWEEK.2014
16th September 2014
If you would like further information please contact
[email protected] or +44 (0) 20 8288 8277, quoting campaign
reference PPWEEK.
THE IDEAS GENERATING SOURCING TEAM
© Copyright The Sourcing Team 2014
WHAT’S ON YOUR
DESK ?
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Business people across the UK participated in the survey, commissioned by
the from June to August 2014. The aim of the survey was to find out which
promotional products people kept on their desk
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Total Responses
1244
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Question 5 | Are you?
0% 10% 20% 30% 40% 50% 60%
Male
Female 56%
44%
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Question 6 | In which UK region do you work?
Outside UK
Northern Ireland
Scotland
Wales
South West
London & South East
Midlands
North West
North East & Yorkshire
0% 10% 20% 30% 40% 50% 60%
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Question 7 | Which best describes your job title?
Executive
Manager
Director
CEO/Chairman/MD
17% 24%
39%
20%
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Question 8 | Which industry do you work in?
Telecoms
Public Sector
Professional Services
National/Local Government
Media/Media Services
Marketing Services - Advertising/PR/Design/DM
IT
Healthcare
FMCG
Entertainment/Leisure
Emergency/Armed Services
Education
Consumer Durables
Consultancy
Charity/Voluntary Organisations
Business/Industrial Manufacturing Services
Brand Owner
Banking/Financial Services
Automotive
Association/Professional Body
Agency
Academic Institution
0% 5% 10% 15% 20% 25% 30% 35%
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Question 9 | What is your total marketing spend?
Under £50,000
£50,00 - £100,000
£100,001 - £250,000
£250,001 - £1 Million
£1,000,001 - £5 Million
£5,000,001 - £10 Million
Over £10 Million
10%
9%
60% 14%
5% 1% 1%
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Question 10 | What promotional merchandise do you have
on your desk right now?
54%
8%
39% 89%
6%
16%
51%
65%
49%
14%
26%
35%
14%
54%
38%
Post it Notes
Photo Frame
Pencils
Pen
Paperweight
Paper Clips
Notebook
Mug
Mousemat
Executive Puzzle/Toy
Diary
Desk Pad
Clock
Calendar
Calculator
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
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Question 11 | If you could only keep one of the items of
promotional merchandise on your desk which one would it
be?
6%
1%
1% 18%
1%
0%
13%
13%
8%
3%
7%
5%
3%
14%
9%
Post it Notes
Photo Frame
Pencils
Pen
Paperweight
Paper Clips
Notebook
Mug
Mousemat
Executive Puzzle/Toy
Diary
Desk Pad
Clock
Calendar
Calculator
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%
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Question 13 | Can you name a brand or
company/organisation featured on promotional products on
your desk?
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Question 14 | In general, how clear is the call to action on
promotional products that you receive?
No call to actionUnclear
Clear
Very clear
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
19%
15%
50%
16%
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Question 15 | What is your reaction when you receive a
promotional product(s)?
Throw away Pass onto a familymember
Pass onto colleagues Keep it yourself
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
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Question 16 | Have you purchased anything from any of the
companies that you have supplied you with promotional
products?
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Question 17 | How likely are you to integrate promotional
products in your next campaign?
Definitely
More than likelyUndecided
Definitely not
0%
5%
10%
15%
20%
25%
30%
35%
40%
26%
37%
34%
4%
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Question 18 | Do you think that branded promotional
products increase a company’s brand awareness?
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Question 20 | How likely are you to ensure your promotional
products comply with legislation(s)?
Definitely More thanlikely
Undecided Definitelynot
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00% Question 21 | If so, how important is this to
you?
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Question 22 | Would you be more or less likely to buy promotional products
from a company that has a ‘measurable industry standard’ in regards to
legislations and policies?
Definitely More thanlikely
Undecided Definitelynot
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00% Question 21 | If you had the choice between 2
promotional product companies offering the same
product, one is more expensive but their products
comply with important legislation and one is cheaper but
does not comply with important legislation, which would
you choose?
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CONFECTIONERY IDEAS
THE PROMOTIONAL PRODUCTS ROCK SOURCING TEAM
Call our Sales Team now for more information!
Tel: +44 (0)20 8288 8277
Contact us now!
Copyright © 2014 The Sourcing Team Ltd
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