political marketing intelligence (sebe)
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FoundationTransAtlanticNetworkedIntelligenceSystemics
Political Marketing Intelligence
Learning from Other Disciplines
Brunel Centre of Intelligence and Security Studies
RAF Club, London
July, 12-13, 2012
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The Intelligence Realm
Anticipation:
John Stuart Mill the splitting of Political Economy into Political Science,
Sociology, Management, etc. Herbert George Wells science of the future
James Thomson Shotwell Intelligence and Politics
Identification:
John Dewey, social intelligence
a er ppmann, governmen n e gence
Harold Lasswell, political Intelligence
Vannevar Bush, analytic intelligence
Sherman Kent, strategic intelligence
Willmoore Kendall, academic intelligence
Harold Wilensky, organizational intelligence
Theory: S. Dedijer, Science of Science programme
R.V. Jones scientific intelligence
the post Cold War theoretical setting
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Intelligence and Innovation
Intelligence is the light of the state.
Francis Bacon, 1594
Knowledge in general, and scientific knowledge andintelligence knowledge in particular, are the essential tools for
the growth of states and the functioning of government.
Reginald V. Jones, 1978
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Non-classical Survey Methods
Statistical representativeness
snowball sampling (Goodman, 1961)
rare populations sampling (Kalton, Andersen, 1986)
Respondent-driven sampling (Heckathorn, 1997, 2002)
Anthropological representativeness
the informant problem (Campbell, 1955)
the informant accuracy problem (Russell et al. 1984)
the informant intelligence problem (Moran 2010)
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The Marketing Intelligence Field
Levitts shifting from buyer to customer cures manager mental map interms of marketing myopia;
Lasswells intelligence functions in society
o er evy s ng rom cus omer o s a e o er n ers a manager
mental map shifting in education;
Wilenskys organizational intelligence
Demings PDCA cycle; Boyds OODA cycle.
Kotler Singh marketing warefare involves systemics security;
Handels approach towards a theory of surprize, Gilads approach.
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The Political Marketing Intelligence Field
Newman Sheth political marketing systemics;
Daft Weick interpretative systemics;
Hunts resource/advantages theory;
Ben-Israels treatment of estimation process;
Barons non-Market Strategy and Private Politics;
Steeles Smart Nation;
Hunts Dynamic Capabilities Models; Baumards knowledge warfare
Sheth Uslay extended definition towards transactionable values;
Political Marketing Intelligence as NOKINT business dimension.
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Knowledge Is Power - Innovation
Schumpeter Innovation
Architecture the entrepreneur, innovation through creativedestruction
Concept Competitive Advantage through the Production Function
Architecture the inventor, invention through creative discovery Basic concept the Knowledge Gap for knowledge advantage
Georgescu-Roegen Framework
Mechanism survival, growth / degrowth, repositioning
Orientation The Irreversibility Principle
Boyds Destruction and Creation Framework
Mechanism the dialectical engine
Platform OODA / Research knowledge mapping
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OODA Cycle and Research
OODA Cycle Complements the meaning of the Intelligence Cycle
allowing Anticipation
n e gence yc e ecomes a now e ge vancemen yc e,
only a productive one, oriented towards Adaptation
OODA Cycle and Intelligence Cycle allow Knowledge Based Action
in terms of processes generating products
Research Integrates OODA Cycle and Intelligence Cycle through
Actionable Knowledge Intelligence allowing Accumulation
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OODA Cycle and Research Frame
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Mapping Knowledge Realms
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Retrodiction, Prediction, AnticipationThe Knowledge / Ignorance Approximation Problem (KIAP)
Known /
Retrodiction /
Hindsi ht
UnKnown /Anticipation
Foresight
Homogeneous KnowledgeAdvancement
Foreseen /
Prediction /
Oversight
The Foreseen
Basis Advancement
The PXH Foreseen
DC Advancement
The PXH Unforeseen
DC Apex
T
C
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Thank You
Sorin-Gabriel Sebe, PhD
Tanis Foundation
gabriel.sebe@tanis.ro
Faculty of Political Science,
Bucharest University,
Romaniagabriel.sebe@fspub.unibuc.ro
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