political marketing intelligence (sebe)

7/31/2019 Political Marketing Intelligence (Sebe)

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FoundationTransAtlanticNetworkedIntelligenceSystemics

Political Marketing Intelligence

Learning from Other Disciplines

Brunel Centre of Intelligence and Security Studies

RAF Club, London

July, 12-13, 2012


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The Intelligence Realm

Anticipation:

John Stuart Mill the splitting of Political Economy into Political Science,

Sociology, Management, etc. Herbert George Wells science of the future

James Thomson Shotwell Intelligence and Politics

Identification:

John Dewey, social intelligence

a er ppmann, governmen n e gence

Harold Lasswell, political Intelligence

Vannevar Bush, analytic intelligence

Sherman Kent, strategic intelligence

Willmoore Kendall, academic intelligence

Harold Wilensky, organizational intelligence

Theory: S. Dedijer, Science of Science programme

R.V. Jones scientific intelligence

the post Cold War theoretical setting


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Intelligence and Innovation

Intelligence is the light of the state.

Francis Bacon, 1594

Knowledge in general, and scientific knowledge andintelligence knowledge in particular, are the essential tools for

the growth of states and the functioning of government.

Reginald V. Jones, 1978


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Non-classical Survey Methods

Statistical representativeness

snowball sampling (Goodman, 1961)

rare populations sampling (Kalton, Andersen, 1986)

Respondent-driven sampling (Heckathorn, 1997, 2002)

Anthropological representativeness

the informant problem (Campbell, 1955)

the informant accuracy problem (Russell et al. 1984)

the informant intelligence problem (Moran 2010)


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The Marketing Intelligence Field

Levitts shifting from buyer to customer cures manager mental map interms of marketing myopia;

Lasswells intelligence functions in society

o er evy s ng rom cus omer o s a e o er n ers a manager

mental map shifting in education;

Wilenskys organizational intelligence

Demings PDCA cycle; Boyds OODA cycle.

Kotler Singh marketing warefare involves systemics security;

Handels approach towards a theory of surprize, Gilads approach.


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The Political Marketing Intelligence Field

Newman Sheth political marketing systemics;

Daft Weick interpretative systemics;

Hunts resource/advantages theory;

Ben-Israels treatment of estimation process;

Barons non-Market Strategy and Private Politics;

Steeles Smart Nation;

Hunts Dynamic Capabilities Models; Baumards knowledge warfare

Sheth Uslay extended definition towards transactionable values;

Political Marketing Intelligence as NOKINT business dimension.


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Knowledge Is Power - Innovation

Schumpeter Innovation

Architecture the entrepreneur, innovation through creativedestruction

Concept Competitive Advantage through the Production Function

Architecture the inventor, invention through creative discovery Basic concept the Knowledge Gap for knowledge advantage

Georgescu-Roegen Framework

Mechanism survival, growth / degrowth, repositioning

Orientation The Irreversibility Principle

Boyds Destruction and Creation Framework

Mechanism the dialectical engine

Platform OODA / Research knowledge mapping


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OODA Cycle and Research

OODA Cycle Complements the meaning of the Intelligence Cycle

allowing Anticipation

n e gence yc e ecomes a now e ge vancemen yc e,

only a productive one, oriented towards Adaptation

OODA Cycle and Intelligence Cycle allow Knowledge Based Action

in terms of processes generating products

Research Integrates OODA Cycle and Intelligence Cycle through

Actionable Knowledge Intelligence allowing Accumulation


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OODA Cycle and Research Frame


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Mapping Knowledge Realms


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Retrodiction, Prediction, AnticipationThe Knowledge / Ignorance Approximation Problem (KIAP)

Known /

Retrodiction /

Hindsi ht

UnKnown /Anticipation

Foresight

Homogeneous KnowledgeAdvancement

Foreseen /

Prediction /

Oversight

The Foreseen

Basis Advancement

The PXH Foreseen

DC Advancement

The PXH Unforeseen

DC Apex

T

C


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Thank You

Sorin-Gabriel Sebe, PhD

Tanis Foundation

[email protected]

Faculty of Political Science,

Bucharest University,

[email protected]

political marketing intelligence (sebe)

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