planning the structure of your inbound marketing agency

www.contentmarketingblueprint.com

CMB Partner Office Hours

Today’s Presentation: “Planning the Structure

of Your Inbound Marketing Agency”

Every Tuesday & Thursday @3pm Easternwww.contentmarketingblueprint.com

www.contentmarketingblueprint.com

What is the CMB Community?

A team of inbound marketing agencies that are trained to use the Content Marketer’s Blueprint as a sales and service model for their clients.

www.contentmarketingblueprint.com

Today’s Schedule15 minutes: Slide Presentation

45 minutes: CMB Partner Open Q&A

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After the WebinarWebinar recording, slides and blog article

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www.contentmarketingblueprint.com

Today’s QuestionWhat services should I keep in-house vs outsource?

www.contentmarketingblueprint.com

#1 Nail down your value proposition

Innovative Marketing

Resources will grow

you business by

generating new

qualified leads online,

and nurturing them to a

point of sale.

www.contentmarketingblueprint.com

#2 Document all the talent you may need.

Copywriter

Video Marketing Specialist

Brand Journalist

Website Designer

Website Developer

Lead Generation Specialist

Search Engine Optimization Specialist

Paid Advertising Specialist

Social Media Specialist

E-Mail Marketing Specialist

Marketing Manager

Source: Inbound Marketing Fishing Teams, PureDriven blog

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#3 What type of agency are you trying to build?

Full Service: We do everything

Specialized with partnerships

One man shop

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Full Service: We do Everything!

Only works when you have a large client base

Heavy investment in employees

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Specialized with Partnerships

Keep your core services in house (aligned with your value proposition).

Outsource the rest to trusted partners.

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In House Talent

Content Manager Manages freelance writers Conducts interviews Quality control

Marketing Manager (Consultant) Project management skills (managing partnerships

and clients) Industry knowledge: SEO, lead gen, email marketing,

YOUR STRATEGY

Innovative Marketing Resources will grow you business by generating new qualified leads online, and nurturing them to a

point of sale.

www.contentmarketingblueprint.com

Partnerships & Freelancers

Copywriters Zerys WriterAccess

Content Agency Penrocket (Division of

Square2Marketing) Inbound Central

Website Design Agency Inbound Design Studio Market 8 Media Junction

Innovative Marketing Resources will grow you business by generating new qualified leads online, and nurturing them to a

point of sale. Social Media Agency

SocialEars (trend software) SLA-eConsulting

Paid Advertising Freelancer Google ad network Re-targeter

Video Freelancer

www.contentmarketingblueprint.com

Next Session: Tuesday January 14th @3pm

“Onboarding & Project Management”Guest Speaker: Chris Handy, ThinkHandy

Signup at: www.contentmarketingblueprint.com/webinars