planning the structure of your inbound marketing agency

www.contentmarketingblueprint.com

CMB Partner Office Hours

Today’s Presentation: “Planning the Structure

of Your Inbound Marketing Agency”

Every Tuesday & Thursday @3pm Easternwww.contentmarketingblueprint.com


What is the CMB Community?

A team of inbound marketing agencies that are trained to use the Content Marketer’s Blueprint as a sales and service model for their clients.


Today’s Schedule15 minutes: Slide Presentation

45 minutes: CMB Partner Open Q&A


After the WebinarWebinar recording, slides and blog article



Today’s QuestionWhat services should I keep in-house vs outsource?


#1 Nail down your value proposition

Innovative Marketing

Resources will grow

you business by

generating new

qualified leads online,

and nurturing them to a

point of sale.


#2 Document all the talent you may need.

Copywriter

Video Marketing Specialist

Brand Journalist

Website Designer

Website Developer

Lead Generation Specialist

Search Engine Optimization Specialist

Paid Advertising Specialist

Social Media Specialist

E-Mail Marketing Specialist

Marketing Manager

Source: Inbound Marketing Fishing Teams, PureDriven blog

http://blog.puredriven.com/bid/358453/Inbound-Marketing-Fishing-Teams




#3 What type of agency are you trying to build?

Full Service: We do everything

Specialized with partnerships

One man shop


Full Service: We do Everything!

Only works when you have a large client base

Heavy investment in employees


Specialized with Partnerships

Keep your core services in house (aligned with your value proposition).

Outsource the rest to trusted partners.


In House Talent

Content Manager Manages freelance writers Conducts interviews Quality control

Marketing Manager (Consultant) Project management skills (managing partnerships

and clients) Industry knowledge: SEO, lead gen, email marketing,

YOUR STRATEGY

Innovative Marketing Resources will grow you business by generating new qualified leads online, and nurturing them to a

point of sale.


Partnerships & Freelancers

Copywriters Zerys WriterAccess

Content Agency Penrocket (Division of

Square2Marketing) Inbound Central

Website Design Agency Inbound Design Studio Market 8 Media Junction

Innovative Marketing Resources will grow you business by generating new qualified leads online, and nurturing them to a

point of sale. Social Media Agency

SocialEars (trend software) SLA-eConsulting

Paid Advertising Freelancer Google ad network Re-targeter

Video Freelancer


Next Session: Tuesday January 14th @3pm

“Onboarding & Project Management”Guest Speaker: Chris Handy, ThinkHandy

Signup at: www.contentmarketingblueprint.com/webinars

planning the structure of your inbound marketing agency

Business

inbound marketing agency

email marketing

type of agency

new qualified leads

point of sale

media junctionwww

content manager

todays schedule