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Pioneer Brand Sponsorship Review

Rights and Benefits Details1. Presenting sponsorship rights in all mentions of the GO TEXAN General Store

Pioneer Brand name and/or logo was used in references to the GO TEXAN General Store.

2. Pioneer Brand logo/link featured on the GO TEXAN websitePioneer Brand logo and hotlink were added to the main state Fair page on the GO TEXAN website, www.gotexan.org. The logo and link remained on the website under the 2011 Sponsor tab until March 1, 2011.

3. Presenting sponsorship rights on the commemorative poster Pioneer Brand was featured on 20,000 limited edition commemorative calendar poster distributed at the Food and Fiber Pavilion.

4. Presenting sponsorship rights in State Fair of Texas Map & Guide advertisement to promote the Food and Fiber Pavilion

The Pioneer Brand logo was prominently featured in the advertisement for the Food and Fiber Pavilion in the daily state Fair of Texas Map & Guide, distributed to more than 3,000,000 visitors.

5. Presenting sponsorship rights for the GO TEXAN General Store including integration of Sponsor's name with store name, signage, bags and shelf talkers

The Pioneer Brand logo was prominently featured on store signs, bags and shelf strips. In addition, General Store staff wore provided Pioneer Brand aprons.

6. Prominent use of Pioneer Brand on signage for promotional Go-To GO TEXAN Guide

Pioneer Brand logo was placed on signs located on the sides of the General Store that promoted the Go-To GO TEXAN Guide .

7. Presenting sponsorship recognition featured on graphics in the Pavilion

Pioneer Brand logo was featured on signage near the main entrance to the Food and Fiber Pavilion.

8. Provide Pioneer Brand four shelving units in the GO TEXAN General Store

Pioneer Brand was provided with six shelving units in the Pioneer Brand General Store. In addition, Pioneer Brand décor items were used throughout the store as decoration.

9. Provide daily audio recognition of Pioneer BrandA greeting recorded by Agriculture Commissioner Todd Staples welcoming visitors to the Pavilion and encouraging traffi c into the Pioneer Brand General Store was played daily.

10. Provide fifteen gate passes and five vehicle passes to be used in conjunction with special events and exhibits

Pioneer Brand was provided gate passes and vehicle passes prior to State Fair opening day. Additional passes were provided upon request.

Pavilion Overview

Texas Beef Council handed out more than 80,000 Texas beef samples.

Southwest Dairy Farmers handed out more than 250,000 ice cream cone samples, compared to 230,000 cheese quesadilla samples in 2010.

Sales in the Pioneer Brand GO TEXAN Store exceeded $250,000!

Fifty GO TEXAN companies sampled a variety of food, beverage, bath and beauty products throughout the Pavilion.

Thirty-eight individual events took center stage in the 2011 Pavilion and featured a variety of demonstrations, contests and entertainment.

Pioneer Brand Signage

Pavilion Entrance Sign

Pioneer Brand GO TEXAN Store Sign at PavilionMain Entrance

Pioneer Brand GO TEXAN Store Sign Second Main Entrance

Store Awnings

Interior Pioneer Brand GO TEXAN Store SignMain Store Exit

Interior Pioneer Brand GO TEXAN Store SignSecond Main Exit

Interior Pioneer Brand GO TEXAN Store SignStore Center

Interior Pioneer Brand GO TEXAN Store SignSide Exit

Shop ’til you drop at the GO TEXAN Pioneer Brand General Store!

Daily Event Schedule Sign

Additional Signage

Exterior Pioneer Brand Signage

Additional Sponsor Benefits

2011 Commemorative Calendar

State Fair Map & Guide was distributed throughout the fairgrounds

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