pilgrim website conventions
Post on 15-Aug-2015
158 Views
Preview:
TRANSCRIPT
Website
InfluencesThese are the websites that influenced us
the most
Dog Is Dead
Rizzle Kicks
The 1975
Dan Croll
Conventions we followed
Consistent HeaderGives the audience a constant visual which anchors the website
and Pilgrim’s brand
Artist Logo
Pages Navigation
Social Media Links
Real Text Examples:
PagesWe wanted to keep the content of our website conventional because
conventional pages provide the audience with opportunities for learning, interactivity and purchasing.
Dog Is Dead
Pilgrim
The 1975
Rizzle Kicks
We included links to appeal to our tech savvy audience; especially targeting the 16-24 year olds of our primary and secondary audiences,
most of whom have at least one social media account.
Social Media Links
The 1975 Rizzle Kicks
Dog Is Dead
Pilgrim
Influences:
By including institutional information at the bottom of the page we build up the brand and reputation of our record label. Audiences associate our artist
with Alma Gavon Records.
Institutional Information
PilgrimRizzle Kicks
Institutional Information
Universal’s Privacy Policy
Institutional Information
Alma Gavon’s Privacy Policy
Alma Gavon’s Contact Us Page
We found both linear and non-linear examples of indie artist websites. We decided to create a non-linear website because we felt that it would be
better visually and would be more interactive and interesting for our audience.
Layout
Non-Linear Linear
Conventions We Broke
We decided not to include a news page as our homepage provides our audience with updates about the band by being a hub for all of Pilgrim's social media accounts.
We chose not to have a discography page as Pilgrim are a debut band with only one album. Dan Croll is an indie artist who also does not have a discography page.
News & Discography Pages (didn’t include)
The Arctic Monkey’s Conventional Discography page
Although competition pages are unconventional for the indie genre, we felt that it would be a good interactive opportunity; especially appealing to our secondary audience of British 16-24 year olds who idolise the band and would love to spend a day with them.
Win Page
George Ezra is an indie artist who has competitions on his social media, his social media audience is also 16-24 years old.
top related