Q1: How does your product develop on or challenge the use of generic

conventions?

Ancillary Product 2: Website

Analysis of Generic Conventions in existing websitesExample 2: http://www.insidious2-movie.net/site/

Film’s title in largest

text displayed clearly on

homepage.

Navigation bar

Social Media

sharing capabilitie

s

Production company

logo

Integration of

soundtrack

Extracts from film loop on homepage

Red, black and white

colour scheme. Erratic

aesthetic suggests

tampering and malice within the

site.

To allow easy navigation around the site’s different pages.

To give the viewer the opportunity to share

the film amongst their friends and family to inspire hype for the

film.

To inform the viewer of who produced the film.

Boosts interactivity with site making it a

more immersive experience whilst also portraying a certain

atmosphere.

Give a notion of what to expect from the film, the use of this generic convention is somewhat off brand as the norm is to have the trailer on the homepage as it is the central piece of marketing and often

the main attraction to the site.

TaglineTo summarise the film

and create a buzz around it. Usually

found next to the film’s title/logo.

Synopsis PageTo condense the film

down to its key plot points and let viewers understand what the film offers in terms of storyline. The use of

this convention in this instance is abnormal as the synopsis is not usually found on the

homepage.

‘Cast’ PageTo inform the viewers of whos in the film as

certain actors can draw a large audience

in.

The official website for ‘Insidious Chapter 2’ is largely conventional in its layout making it easy to navigate. The site also has all the interactive features a site needs to make it immersive and employs a colour scheme and

aesthetic that clearly portrays the atmosphere of a supernatural Horror Movie.

Analysis of Generic Conventions in existing websitesExample 3: http://www.paranormalmovie.co.uk/#

Red, black and white

colour scheme. Erratic

aesthetic suggests

tampering and malice within the

site.Film’s title in largest text

displayed clearly on homepage.

Navigation bar

Social Media

sharing capabilitie

s

Production company

logo

To allow easy navigation around the site’s different pages.

To give the viewer the opportunity to share

the film amongst their friends and family to inspire hype for the

film.

To inform the viewer of who produced the film.

Synopsis PageTo condense the film

down to its key plot points and let viewers understand what the film offers in terms of

storyline.

The official website for ‘Paranormal Activity : The Ghost Dimension’ largely abides by the generic conventions of Horror movie websites although it lacks interactivity, with no music nor moving image the site differs from

the status quo to its detriment.

Analysis of Generic Conventions in existing websitesExample 1: http://thewitch-movie.com/

Film’s title in largest

text displayed clearly on

homepage.Release

date Navigation bar Social

Media sharing

capabilities

Production company

logo

Integration of

soundtrack

Extracts from film loop on homepage

Informs the viewers of when the film is to be

released. To allow easy navigation around the site’s different pages.

Typically the navigation bar would be at the top of the

site. To give the viewer the opportunity to share

the film amongst their friends and family to inspire hype for the

film.

To inform the viewer of who produced the film.

Boosts interactivity with site making it a

more immersive experience whilst also portraying a certain

atmosphere.

Give a notion of what to expect from the film, the

use of this generic convention is somewhat off

brand as the norm is to have the trailer on the homepage as it is the

central piece of marketing and often the main

attraction to the site.

TaglineTo summarise the film

and create a buzz around it. Usually

found next to the film’s title/logo.

Synopsis PageTo condense the film

down to its key plot points and let viewers understand what the film offers in terms of

storyline.

The official website for ‘The Witch’ strays quite drastically from the status quo in its use of generic conventions. The layout is unconventional and the whole aesthetic quite understated although its abundance of interactive features makes it immersive as a

site.

Generic conventions used on my websitehttp://hughestom22.wixsite.com/media

Film’s title in largest

text displayed clearly on

homepage.

Release date

Navigation bar

Social Media

sharing capabilitie

sProduction company

logo

Integration of

soundtrack

Informs the viewers of when the film is to be

released.

To allow easy navigation around the site’s different pages.

Typically the navigation bar would be at the top of the

site.

To give the viewer the opportunity to share

the film amongst their friends and family to inspire hype for the

film.

To inform the viewer of who produced the film.

Boosts interactivity with site making it a

more immersive experience whilst also portraying a certain

atmosphere.

Synopsis PageTo condense the film

down to its key plot points and let viewers understand what the film offers in terms of

storyline.

Red, black and white

colour scheme. Erratic

aesthetic suggests

tampering and malice within the

site.

Trailer integrated

into homepageTo allow the viewer to see the best bits of the film instantly upon first

viewing the site.

Overall my site largely conforms to the generic conventions of horror movie websites. I compiled the bloodied and dirty aesthetic to suggest

gritty violence. I organised the individual aspects of my site in the generic fashion to ensure the user is familiar with the layout and can navigate it

easily which I believe makes for greater immersion within the site, furthering the interactivity between the user and the site.