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Dale Beaumont: 7 new rules of marketing success Broadband, social media, the power of Google, global outsourcing, smart phones, cloud computing and more… welcome to the new normal. It’s never been faster, easier and cheaper to grow a profitable business for those willing to embrace digital marketing platforms as well as make the most of old media. That’s where Dale comes in. He’ll teach you the key principles of successful marketing in today’s business environment. In his fast-moving but easy to follow style, he’ll show you: How to combine the best of new and old media to grow How to create conversion tools that generate sales Essential tips for an effective website The why and how of using lead magnets How to master the art of follow up and closing sales Secrets to gathering great testimonials Dale Beaumont is a serial entrepreneur, educator, and author and publisher of 16 best-selling books. He has been interviewed on Sunrise, Today Show, Mornings with Kerri-Anne, Ten News, ABC Radio and Radio 2UE, and featured in dozens of newspapers and magazines. He was previously the Managing Director of a boutique public relations firm. In 2001, Dale also co-founded Tomorrows Youth International, which runs self-development programs for 13 to 21-year-olds in six countries. Find out more at www.dalebeaumont.com