paul wallbank at flying solo's independents' day
DESCRIPTION
Dale Beaumont: 7 new rules of marketing success Broadband, social media, the power of Google, global outsourcing, smart phones, cloud computing and more… welcome to the new normal. It’s never been faster, easier and cheaper to grow a profitable business for those willing to embrace digital marketing platforms as well as make the most of old media. That’s where Dale comes in. He’ll teach you the key principles of successful marketing in today’s business environment. In his fast-moving but easy to follow style, he’ll show you: How to combine the best of new and old media to grow How to create conversion tools that generate sales Essential tips for an effective website The why and how of using lead magnets How to master the art of follow up and closing sales Secrets to gathering great testimonials Dale Beaumont is a serial entrepreneur, educator, and author and publisher of 16 best-selling books. He has been interviewed on Sunrise, Today Show, Mornings with Kerri-Anne, Ten News, ABC Radio and Radio 2UE, and featured in dozens of newspapers and magazines. He was previously the Managing Director of a boutique public relations firm. In 2001, Dale also co-founded Tomorrows Youth International, which runs self-development programs for 13 to 21-year-olds in six countries. Find out more at www.dalebeaumont.comTRANSCRIPT
Online tools to . turbocharge your business .
Paul Wallbank
www.ebusinessbook.com.au http://paulwallbank.com http://netsmarts.com.au Twitter: @paulwallbank
Social
Local .
Mobile
Globally connected .
flickr/laihiu
Collaboration
Cloud computing
• Cloud computing is nothing new • Return to early days of computing • PCs took over in 1990s
Barriers are falling
Own your own online
platform
Domain names
Blogger
Wordpress
Google Analytics
Collaboration tools .
Google Apps
Dropbox
Basecamp
Zoho
Productivity tools
Evernote
Salesforce
Mailchimp
Survey monkey
Local Search
Google Places
True Local
Sensis
Selling the dream: Coupons
http://www.flickr.com/photos/skrewtape/
Social Media
Facebook Pages
LinkedIn business page
Risks
• All cloud services have ToS • These can be arbitrary • Most of these tools rely on Internet
connections
NOT business as usual
Catching the Waves
Paul Wallbank
www.ebusinessbook.com.au http://paulwallbank.com http://netsmarts.com.au Twitter: @paulwallbank