oriflame market strategy
Post on 14-Feb-2017
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PRESENTATION BY:Duaa Ahmed
Nawab KhatoonMomal Sheikh
Ziyad Furqan Abbas
Oriflame Products
HAIR COLOR SKIN CAREHAIR CARE
FRAGRANCES COLOR COSMETICS
Color Cosmetics
Perfumes
Hair Color
Skin Care
MARKETING STRATEGY
Geographic
• World Region: More than 60 countries • Density: Sub Urban to Urban
Demographic• Gender: Males and Females• Age: 15-50
Psychographic
• Social Class: Middle to Upper• Lifestyle: Achievers
Behavioral• Benefit: Quality• Attitude: Positive
SEGMENTATION
Geographic
• World Region: More than 60 countries • Density: Sub Urban to Urban
Demographic• Gender: Males and Females• Age: 15-50
Psychographic
• Social Class: Middle to Upper• Lifestyle: Achievers
Behavioral• Benefit: Quality• Attitude: Positive
SEGMENTATION
Geographic
• World Region: More than 60 countries • Density: Sub Urban to Urban
Demographic• Gender: Males and Females• Age: 15-50
Psychographic
• Social Class: Middle to Upper• Lifestyle: Achievers
Behavioral• Benefit: Quality• Attitude: Positive
SEGMENTATION
Geographic
• World Region: More than 60 countries • Density: Sub Urban to Urban
Demographic• Gender: Males and Females• Age: 15-50
Psychographic
• Social Class: Middle to Upper• Lifestyle: Achievers
Behavioral• Benefit: Quality• Attitude: Positive
SEGMENTATION
Geographic
• World Region: More than 60 countries • Density: Sub Urban to Urban
Demographic• Gender: Males and Females• Age: 15-50
Psychographic
• Social Class: Middle to Upper• Lifestyle: Achievers
Behavioral• Benefit: Quality• Attitude: Positive
SEGMENTATION
SWOT ANALYIS
STRENGHTS:1. Easily available products in residential areas, at parlor's and sold by people whom customers know and trust2. Release catalogues frequently with offers on products3. Customers get help from sponsors who help them as a consultant choose product according to their skin type, climate etc 4. Established brand name since 43 years5.Provides natural beauty products through an independent sales force of over 3 million people
WEAKNESSES:1.Lack of promotional activities through mass media2.Depends on the network of individual sponsors on most of its distribution
OPPORTUNITIES:1.Develop deeper distribution network2.Expanding in rural areas3.Investing in R&D, launch of new products through innovation4. Celebrities as Brand Ambassadors
THREATS:1.Aggressive price competition from local and multinational players2.Availability of cheap beauty products3.Presence of many established brands at one place in the stores thus giving customers variety
SWOT ANALYSIS
Thank you
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