market & marketing strategy

Confianzys Consulting Ltd

Differentiating Market & Marketing Strategy

Product Marketing Manager: I will build the Market Strategy

and planWe need “Market & Marketing plan” for

our new product Marcom Specialist: Once I receive the Market plan, I will

build the Marketing strategy and plan

Copyright © 2013 Confianzys. Portions Copyright © 2013 Blackblot. Used by

permission. All rights reserved.

Product Marketing Manager: I need to define the target market,

set marketing objectives & an outline for building Competitive

advantage.



Customers & Competitors

Relevant Market Problems

Business Unit Competencies

Customer Segmentation

Understanding Market

Market Strategy:



Develop clear product positioning statements for each targeted segment

Market Plan

• A description of the long term goals and messages delivered to the target market

• Relative to the target company / product• Facilitates competitive advantage



Marcom Specialist: Thank

you.

Product Marketing Manager: Here is the Market Plan.



Marketing Strategy (4Ps):



Product

Place

Promotion Price

Marketing Strategy [Contd]



Create the marketing mix to generate an

optimal, positive and desired response in the target market

Need For:Market Strategy:

• Market plan, a description of the long term goals and messages delivered to the target market, is a logical follow of market strategy

Marketing Strategy:

• Marketing Plan, a description of the selection and application of the marketing mixes in the target market, contains the marketing strategy



Risk:

• Without proper Market strategy, chances of product failure is high– McDonald’s Arch Deluxe was a failure due to wrong

segmentation (Market strategy) – Microsoft’s Zune was answer to the Apple’s iPod. It lost due to

Apple’s simplicity of interface.

• Product failure due to wrong Marketing strategies– Ford Edsel failed in the market because of wrong pricing.



Queries?

Please direct any queries/ details you may require to

[email protected] or 91 80 4084 7500

You can also connect with us on:http://www.linkedin.com/company/confianzys-consulting-pvt-ltd

http://www.youtube.com/user/confianzysconsultinghttps://twitter.com/confianzys

https://www.facebook.com/Confianzys

*Content abridged from The Product Manager’s Toolkit from BlackblotTM.



References• http://www.freedigitalphotos.net/images/Business_People_g201-

Business_People_Under_Discussion_p46996.html• http://www.freedigitalphotos.net/images/Business_People_g201-

Business_Colleague_Discussing_p42665.html• http://www.freedigitalphotos.net/images/Business_People_g201-

Business_Woman_Thinking_p53345.html• http://www.freedigitalphotos.net/images/Business_People_g201-

Business_Man_Writing_p44315.html• http://www.freedigitalphotos.net/images/Other_Business_Conce_g200-

Marketing_Mix_Signpost_p88194.html

