oleds at the tipping point sebastian w. suh manager, marketing & sales oled light division
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OLEDs at the Tipping Point
Sebastian W. SuhManager, Marketing & Sales
OLED Light Division
2
I. Introduction
Introduction of LG Group
Introduction of LG Chem
3
Chemicals
Electronics
• LG Chem• LG Household & Health care• LG Life Science • LG Hausys• SEETEC
• LG Electronics• LG Display• LG Innotek• LG Siltron• Hiplaza• Lusem
• LG U+• LG International• LG CNS• LG N-Sys• LG Sports• Serveone• V-ENS• Medialog• HS Ad• G2R• L.Best
Introduction of LG Group
Telecom&
Services
Affiliated Companies Overview
2012 Total Sales : $145 Bil (1 USD=1,000 KRW)
Total Employees : 213,000
Foundation: January 5. 1947
HQ Address
LG Twin Towers, 20 Yeouido-Dong, Yeongdeungpo-Gu, Seoul 150-721, Korea
ChemicalsElectronics Telecom & SVC
31
87
27
4
Introduction of LG Chem
2005 2007 2009 2011 2012
10.8 11.4
15.8
22.7 23.3
5
10
15
20
25
LG Chem Sales
2005 2007 2009 2011 2012
1.01.6
3.03.3
3.5
1
2
3
4
5
IT & E Materials Sales
Bil. USD (1 USD=1,000 KRW)
LG Chem Organization
LG Chem
BatteryCompany
Petrochemicals
Company
IT & ElectronicsCompany
Optical Materials
Electronic Materials
OLED Light
LCD Glass Substrate
IT Film
Bil. USD (1 USD=1,000 KRW)
5
II. OLED Light
OLED as a Human-Friendly Light
Proposed Cases
Applied Cases
Enlightening the Future…Today
6
LED OLED
intensity (%)
wavelength(nm)
OLED as a ‘Human-Friendly’ Light
OLED’s Human-Friendly light quality has minimal health issues caused by artificial light
Side-effects of Artificial Light → Blue Light Hazard → Melatonin suppression → Negative influence on sleeping & health
Natural and Human-Friendly Light Qualities
→ Spectral Distribution and Color Wavelengths that possess positive characteristics from both a Psychological and Physiological perspective → The only high-efficiency / environment friendly light source to possess such characteristics
400 500 600 700 800
20
0
40
60
80
100
intensity (%)
wavelength(nm)
400 500 600 700 800
20
0
40
60
80
100
7
Proposed Cases
Rest Area Meeting Room
Office
Using OLED Light means lesser fatigue during meetings and real rest during breaks
8
Reception/Information VIP Lounge
VIP area
OLED can provide a comfortable and ‘premium’ atmosphere for distinguished guests
Proposed Cases
9
As Office Lighting
Actual Applications being considered for Office Areas (Meeting Rooms)
Applied Cases
10
As Decorative Sculptures
Actual Lighting Sculpture using OLEDs (June 2013)
23m
UN office
Atrium Chandelier
Applied Cases
11
Applied Cases US Embassy, Finland (Acuity Brands)
Trilia, designed by Acuity Brands and equipped with LG Chem OLED Panels
12
III. OLED Characteristics & Advantages
Light Quality Advantages
- Natural Light with No Glare
- High CRI at Higher Color Temperatures
- Uniformity
Structural Advantages
- Thin
- Lightweight
- Low Heat
13
Light Quality
LED with Glare Issue OLED without Glare
Red Green BlueRed Green Blue
Strong & Directional Lightwith Glare
Soft & Diffusive Light without Glare
Decorative Lighting Desk StandMake-Up Room
Sleeping Room Dining Room
OLED’s spectral characteristics provide natural and pleasant light with no glare
retina
optic nerve
fovea
irislenspupil
Natural Light with No Glare
14
Light Quality
High CRI at 4000K
3000KCCT
Potential Applications
Fashion Shop Gallery
Fruit/Vegetable Shop Make-Up(Hair) Salon
OLED is the only light source that can naturally achieve CRI >90 @ >4000K~3000K
5000K 4000K
70
80
90
100
OLED
LED
CRI
CRI >90 @4000K
High CRI at Higher Color Temperatures
15
Luminance Uniformity Color change with angle
Light Quality
LG Chem OLED provides even luminance level and color uniformity
Max.
Min.
100 mm
10
0 m
m
Color change with angle
0.000
0.001
0.002
0.003
0.004
0.005
-80 -60 -40 -20 0 20 40 60 80
Angle(degree)
Δuv
Δuv
-80 -60 -40 -20 0 20 40 60 800.000
0.001
0.002
0.003
0.004
0.005
*100x100mm @3,000 nit
Uniform Light Distribution
16
OLEDLED
OLEDs open the opportunity for unprecedented design with minimal loss of efficiency
Structure
Simple Structure
OLEDLED
Flat Lighting Comparison
Shape
Size
EfficiencyLoss
Thickness
Weight
300x300mm 300x300mm
25~30% 0%
6~20mm ~2mm
2~3kg ~0.5kg
Panel
Light Source
Efficiency Loss
LED Package
LED Module
Frame
Lighting Guide
Diffuser
-10~15%
-5%
-5%
-5%
Thin, Lightweight
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OLEDLED
StructureHeat Generation of OLED panel
OLED panels generate very little heat and do not require heat sinks
Simple Structure
No Heat Sink needed
Heat Sink
LED Module
Module Frame
*100x100mm @3,000 nit
0.5
1.0
1.5
020 40 60 80 100
2.0
Watt
lm/w
2.5
31℃
28℃
~40℃
Low Heat Generation
18
III. LG Chem OLED Light
Product Roadmap / Performance
Current Product Line-up
New Product: Flexible (Bendable) OLED
Panels
Product Portfolio Overview
Detailed Specifications
Optimal Cost Structure
Development Status
19
Efficacy / LifetimeProduct Roadmap
Efficacy Lifetime
2011 2012 2013 2014 2015
50
100
150
0
45
60
80
100
135
lm/W
Year 2011 2012 2013 2014 2015
10
20
40
0
12
15
20
30
40
KHr
Year
30
20
Luminance / Shapes
Luminance Size
2011 2012 2013 2014 2015
2000
5000
0
3,000
4,000
5,000
cd/m2
Year
1000
4000
30003,000 3,000
2011 2012 2013 2014 2015
100
200
300
0
mm
Year
100x100
53x55
140x140
200x50
Flexible200x50
300x300
Product Roadmap
21
LG Chem OLED - Product Line-up
100x100
Flexible (200x50)
50x200
55x53
22
LG Chem - Flexible (Bendable) OLED Panels
Photo Specification
Size : 200mm x 50mm
Thickness : 0.20 mm
CCT : 4,000K
Efficacy : 45 lm/W
Flux : 73 lm
Uniformity : >85
CRI : >90
Voltage : 6.0
DC current : 250mA
LT 70 : Min. 15,000 Hrs
Bending Radius : 65mm
* Above specifications are subject to change.
Mass production to begin from 3Q 2013
23
Product ExamplesLG Chem Flexible OLED Panels
24
Type Rigid Flexible
Shape
Size(mm)
100x100 140x140 200x50 53x55 200x50
Model N6SA40 N6SA30 N8SA30 N6SC40 N6BA40 N6BA30 N6SB40 F4BA40
CCT(K)
4,000 3,000 3,000 4,000 4,000 3,000 4,000 4,000
Thickness(mm)
1.8 1.8 1.8 1.0 1.0 1.0 1.8 0.2
Efficacy(lm/W)
55 62 80 55 55 62 55 55
CRI >90 >90 >80 >90 >90 >90 >90 >90
Flux(lm)
75 75 75 155 73 73 20 73
LT70(Hrs)
15,000 18,000 20,000 TBD 15,000 18,000 15,000 18,000
Product Portfolio
25
Type Rigid Flexible
Size(mm)(active area)
100x100 (90x90)
140x140(129x129)
200x50 (190x40)
53x55 (46x46)
53x55 (46x46)
Model N6SA40 N6SA30 N8SA30 N6SC40 N6BA40 N6BA30 N6SB40 F4BA40
Thickness(mm) 1.8 1.8 1.8 1.0 1.0 1.0 1.8 0.2
CCT(K) 4,000 3,000 3,000 4,000 4,000 3,000 4,000 4,000
Efficacy(lm/W) 55 62 80 55 55 62 55 55
Flux(lm) 75 75 75 155 73 73 20 73
Uniformity(%) >85 >85 >85 >85 >85 >85 >85 >85
CRI >90 >90 >80 >90 >90 >90 >90 >90
Voltage(V) 6.2 8.5 8.5 6.4 6.2 8.5 6.2 6.0
DC Cur-rent(mA)
230 150 120 450 223 145 62 223
LT70(Hrs) 15,000 18,000 20,000 TBD 15,000 18,000 15,000 18,000
Detailed Specifications
26
Optimal Cost Structure
Optimal Cost Structure
LG ChemOLED Light
OLEDMaterialsLG ChemElectronicMaterials
GlassSubstrate
LG ChemLCD GlassSubstrates
Light Extraction
FilmsLG Chem
IT Film
Investment Plans
All key components are produced by LG Chem. Korea is the No.1 country for OLED displays, surrounded by best OLED infrastructure.
LG Chem has begun mass production in Gen.2 line. Finalized initial development of Gen.5 line through government funded project
LG Chem’sGen. 2in-line system
Gen. 5 EquipmentDevelopment- Government Funded Project (2010.6~2012.8)
27
[ Appendix ]
OLED Lighting Applications
Co-Marketing / Exhibitions
Additional Application Ideas
LG Chem’s OLED Panel Photos
28
OLED Lighting Applications Acuity Brands Lighting
Acuity Brands Lighting launched new OLED lightings using LG Chem OLED panels
29
Acuity Brands Lighting
ABL’s OLED Lightings equipped with LG Chem OLED Panels, introduced at LFI 2013
OLED Lighting Applications
30
WAC Lighting
WAC’s OLED lightings equipped with LG Chem OLED panels
OLED Lighting Applications
31
Manta Rhei by SELUX
Selux’s OLED lighting equipped with LG Chem Panels, introduced at Light + Building 2012
OLED Lighting Applications
32
Italian Designer Project
Italian designers’ OLED Lightings using LG Chem OLED Panels, introduced at Euroluce 2013
OLED Lighting Applications
33
Co-Exhibition
Light+Building 2012 Euroluce 2013
LG Chem’s exhibition booths displaying partners’ OLED products
Strategic Collaboration Proposal
34
Glass Table (Transparent)
Display Showcase (High CRI, Design Freedom)
Premium Shops (High CRI, Design Freedom)
Additional Application Ideas Shop
35
Study RoomAdditional Application Ideas
36
Children’s HospitalAdditional Application Ideas
37
Elderly HospitalAssisted Living(Silver
Town)
Elderly Hospital Assisted Living(Silver Town)
Additional Application Ideas
38
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