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Copyright © 2012 | IDTechEx | www.IDTechEx.com www.IDTechEx.com 1 OLED vs LED Lighting Market Analysis & Forecast [email protected]

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Copyright © 2012 | IDTechEx | www.IDTechEx.com

www.IDTechEx.com 1

OLED vs LED Lighting

Market Analysis & Forecast [email protected]

Copyright © 2012 | IDTechEx | www.IDTechEx.com

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- Substantial multi-billion OLED displays market with Samsung, LG, Sony, and

others producing – mainly for portable consumer electronics (mobile phones,

MP3 player, OLED tablets), but also OLED TVs

- OLED Lighting market far behind –

mainly R&D and premium price lighting

panels ($500/unit and more)

- World-wide lighting market ~$75bn

OLED Market today

Source: Novaled Source: Novaled

Source: LG

small/medium displays for mobile devices

OLED television

OLED lighting

Copyright © 2012 | IDTechEx | www.IDTechEx.com

Premium price lamps and panels, as well a experimental

design kits

High price! Cheapest panels cost $500

Cost is coming down – approx. $1,000 to $1500 /klm

lamp today from $2,500 a year ago (equivalent

of a 60W lamp!). Gen 5 line expected to offer

$50-$100 price range. – LED is $5 /klm today!

Only small quantities

Pilot lines, production still difficult

Achieved efficiency is behind theory,

max. 128 lm/W from Panasonic

OLED Lighting Market

Source: Philips,“ Lumiblade“

Source: Ingo Maurer for OSRAM

‚early future ‘ lamp

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Incandescent CFL LED OLED

Efficiency (lm/W) 10 / 25

(halogen lamps)

50-75 80-100 10-45

Lifetime (hrs) 1,000 6,000-15,000 25,000-100,000

Pros Replacement for

Incandescent

More durable

Variety of colours

No mercury

Freedom of

design

No mercury

No lampshades

rquired

Cons Low efficiency Mercury

Color

temperature, very

white and cold

light

Expensive > used

in premium

lighting fixtures

and commercial

lighting

Even more

expensive

Comparison

Copyright © 2012 | IDTechEx | www.IDTechEx.com

LED (compact) OLED (diffuse)

Lower cost Higher cost

Easy to focus Difficult to focus

Need to be hidden Can be viewed directly

Get very hot Stay cool

Optics can be bulky No good flexible substrate

No efficient green source No good blue emitter

Narrow spectral lines Too much infra-red

LED vs OLED Lighting

Copyright © 2012 | IDTechEx | www.IDTechEx.com

Basic OLED Structure:

- Substrate

- Backplane

- Organic layers

- Barrier/Encapsulation

⬇ High cost in display-quality

glass which needs to be

reduced in price (watch

Samsung/Corning venture)

⬇ Edge seal is a challenge

OLED Structure

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Lighting panel samples available from Philips, OSRAM, Lumiotec, LG OLED,

Panasonic Idemitsu OLED Lighting, Konica Minolta

OLED Lighting available

Source: Lumiotec

Source: Philips

Source: OSRAM Source: Konica Minolta

Source: Panasonic

Idemitsu OLED Lighting Source: LG OLED

Copyright © 2012 | IDTechEx | www.IDTechEx.com

Size

(mm)

Efficiency

(lm/W)

Luminance

(cd/m2)

Lifetime

(hrs)

Color

Temperature (K)

Price

Philips Lumiblade 32x32 to

129.4x5

4.7

12..20 1,000 10,000 3,250 €77 to €334

Philips Lumiblade Plus 70x70 45 1,000 10,000 2,800

€120

OSRAM Orbeos 79x79,

132x48

25 1,000 5,000 2,800 €240

Lumiotec Ver 2 97x97,

287x97

11 2,800

50,000*

2,800

€115-350

Lumiotec Ver 3

(phosporescent based)

145x145 11 2,700 50,000* 4,900 ?

Konica Minolta Symfos 70x70 45 1,000 8,000* 2,800 €980

LG Chem Type 2 100x100 60 3,000 15,000 3,500 ?

PIOL 80x80 30 3,000 10,000 3,000 ?

Verbatim Velve 131x44,

65x73

48 2,000 8,000** 2,700~6,500 $1,100 (design kit)

Characteristics - OLED panels on the market

*lifetime is based on initial luminance of 1,000 cd/m2 h **LT50

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OLED Lighting Roadmaps

Luminance in cd/m2

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OLED Lighting Roadmaps

Lifetime in hours

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OLED device

Theoretically very efficient – up to 150 lm/V

Green – No toxic materials, easy to dispose of and recycle

Natural looking light temperature

Freedom of design (surface emitted light)

Can be transparent – first ones to reach the market in 2013

Can be flexible – not clear when, but work in progess (GE with Konica Minolta, Philips, LG OLED, AUO, Bayer, Visionox etc)

Trade-off between colour saturation, lifetime and efficiency

High price

burn-in effect

Different lifetime of the different colours – blue is far behind

PROS

CONS

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• Technically, they offer little advantage over LEDs, except flexibility, thickness and lower

temperature operation.

• LED lighting is a large and rapidly growing industry. The technology is proven and

scaleable. They are beginning to be flexible etc. They fit in standard light sockets and

are cheap (and getting cheaper).

• Many companies are involved in OLED lighting – is it just because they cannot compete

in OLED displays?

Does OLED Lighting have a future?

Investment for larger area device manufacturing to lower cost

Material cost reduction (glass, edge barriers etc)

Yield improvement

Availability and cost of flexible barriers

Differentiated product design and marketing from LED lighting

OLED

Lighting

key

challenges

Copyright © 2012 | IDTechEx | www.IDTechEx.com

Despite the initial narrow performance gap between OLED and LCD displays, OLED displays succeeded because they offered a way for Samsung to differentiate their cellphone versus the competition.

So too may OLED lighting succeed – not necessarily because they offer a technical improvement over LEDs but if the backers can design new lighting designs not easily replicated with LEDs and market it as better.

Will OLED lighting succeed?

Copyright © 2012 | IDTechEx | www.IDTechEx.com

OLEDs 2012-2022 IDTechEx View

Year % Printed % Flexible

2012 0% 0%

2017 3% 9%

2022 20% 17%

• OLED lighting may reach $400

million in 2017

• We take a much lower view than

other analysts given the

considerations

OLED Lighting

OLED Displays

$ Billions See www.IDTechEx.com/pe for full details

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