next generation entrepreneur

Or:

Where do i start when working on my idea?

Hamburg, 04.10.2014

Timur Ercanrunpat GmbH | timur.ercan@runpat.com

What is a „Business Model“?

About Me

Studied in Kiel (Computer Science + Economy)

Founder of runpat.com (2013)

Product Guy/Coder/Entrepreneur

Helping People getting ideas of the ground with runpat

twitter.com/ElTimuro

Meet Julia

“I guess I will just write a

business plan..”

Business Plan Table Of Contents

Describe the vision – ok.

Describe the product – not sure but we have a draft.

Describe the sales – I will make an “educated” guess…

Describe the financial planning – What the hell !?

“No business plan survives the

first customer contact.”

–Steve Blank

What now?

“A startup is not a small version

of a big company.”

–Steve Blank

Todo List

1. Draft/ build a business model

2. Test it/ measure it

3. Repeat

What does a business model look like?

„Business Model“

Old (1990ies) term, now trendy

How a company creates value

The Big Picture

Offer

Product..

Or Service..

of some Value

“We have no competition,

because we are different.”

–Every Startup Ever

Competition

Who do does what you do?

Who does something with the same value?

What can you do?

“We are all in sales.”

–Morten Lund

Distribution Channel

e.g. Website, Cold Calling, Sales Partner..

How do you get Attention?

How do you get Customers?

Need

What (real) problem do your

customers have?

What pains him? (More pain => more revenue)

What jobs needs he get done?

Customer

Who is willing to buy your offers?

Who “only” uses them?

Are there enough?

Revenue Streams

One-Time, Recurring (Subscription),

License Fees, Pay-Per-Use (Click, View, Login, Download…), Freemium, Free Trial

Repeatable

Customer Retention

Keeping customers is (much)

cheaper than getting new ones

How does your business model retain customers?

Resource

What do you need to run your business?

The big “things” (Everyone needs office space and Accounting)

Which ones could a partner supply?

Activity

Which essential activities does your company perform?

Which ones could a partner execute?

Which ones should you execute?

Partner

Whom do you need?

What exactly do you need from them (The big things…)?

No “general” partnerships

“Partnerships are bullshit”

–Guy Kawasaki

Cost Structure

Distribution Channels, Resources and

Activities all cost..

Where are your main spending points?

Process Summary

Problem-Solution-Fit (theoretically)

Product-Market-Fit (practically)

Business-Model-Fit (practically)

First Validate, then scale.

What if it does not work?

Pivot!

Businessplan?

After the business model

It changes!

Planning is important

(if you are in the position to)

What does a business model look like?

“A startup is a temporary

organisation, while looking for a

viable business model.”

–Steve Blank

Next Generation Entrepreneur

Why do all this?

Avoid Mistakes - The really big ones

Don‘t loose the big picture

Don‘t shoot past the market

Books

Startup Owners Manual –Steve Blank

Value Proposition Design -Alex Osterwalder et al.

Lean Startup –Eric Ries

Ready, Set, Go!

Questions?

11/12/2014 41Business Modeling mit runpat

Let‘s get started!

Timur ErcanM.A. Wirtschaftsinformatik

Founder & CEO

runpat GmbH | Schauenburgerstr. 116 | 24114 KielTel. Mobil E-Mail Web

| +49 (0) 431 530 348 74| +49 (0) 176 61 19 06 89||

timur.ercan@runpat.comwww.runpat.com