next generation entrepreneur
DESCRIPTION
Where do i start when working on my idea? And what is this "business model" thing? Answers for next generation entrepreneurs.TRANSCRIPT
Or:
Where do i start when working on my idea?
Hamburg, 04.10.2014
Timur Ercanrunpat GmbH | [email protected]
What is a „Business Model“?
About Me
Studied in Kiel (Computer Science + Economy)
Founder of runpat.com (2013)
Product Guy/Coder/Entrepreneur
Helping People getting ideas of the ground with runpat
twitter.com/ElTimuro
Meet Julia
“I guess I will just write a
business plan..”
Business Plan Table Of Contents
Describe the vision – ok.
Describe the product – not sure but we have a draft.
Describe the sales – I will make an “educated” guess…
Describe the financial planning – What the hell !?
“No business plan survives the
first customer contact.”
–Steve Blank
What now?
“A startup is not a small version
of a big company.”
–Steve Blank
Todo List
1. Draft/ build a business model
2. Test it/ measure it
3. Repeat
What does a business model look like?
„Business Model“
Old (1990ies) term, now trendy
How a company creates value
The Big Picture
Offer
Product..
Or Service..
of some Value
“We have no competition,
because we are different.”
–Every Startup Ever
Competition
Who do does what you do?
Who does something with the same value?
What can you do?
“We are all in sales.”
–Morten Lund
Distribution Channel
e.g. Website, Cold Calling, Sales Partner..
How do you get Attention?
How do you get Customers?
Need
What (real) problem do your
customers have?
What pains him? (More pain => more revenue)
What jobs needs he get done?
Customer
Who is willing to buy your offers?
Who “only” uses them?
Are there enough?
Revenue Streams
One-Time, Recurring (Subscription),
License Fees, Pay-Per-Use (Click, View, Login, Download…), Freemium, Free Trial
Repeatable
Customer Retention
Keeping customers is (much)
cheaper than getting new ones
How does your business model retain customers?
Resource
What do you need to run your business?
The big “things” (Everyone needs office space and Accounting)
Which ones could a partner supply?
Activity
Which essential activities does your company perform?
Which ones could a partner execute?
Which ones should you execute?
Partner
Whom do you need?
What exactly do you need from them (The big things…)?
No “general” partnerships
“Partnerships are bullshit”
–Guy Kawasaki
Cost Structure
Distribution Channels, Resources and
Activities all cost..
Where are your main spending points?
Process Summary
Problem-Solution-Fit (theoretically)
Product-Market-Fit (practically)
Business-Model-Fit (practically)
First Validate, then scale.
What if it does not work?
Pivot!
Businessplan?
After the business model
It changes!
Planning is important
(if you are in the position to)
What does a business model look like?
“A startup is a temporary
organisation, while looking for a
viable business model.”
–Steve Blank
Next Generation Entrepreneur
Why do all this?
Avoid Mistakes - The really big ones
Don‘t loose the big picture
Don‘t shoot past the market
Books
Startup Owners Manual –Steve Blank
Value Proposition Design -Alex Osterwalder et al.
Lean Startup –Eric Ries
Ready, Set, Go!
Questions?
11/12/2014 41Business Modeling mit runpat
Let‘s get started!
Timur ErcanM.A. Wirtschaftsinformatik
Founder & CEO
runpat GmbH | Schauenburgerstr. 116 | 24114 KielTel. Mobil E-Mail Web
| +49 (0) 431 530 348 74| +49 (0) 176 61 19 06 89||