nation branding emerson college boston
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Albert Llorens AlbaredaBoston 17 April 2013 - Emerson College
So
Nation BrandingBarcelona’s Case
What is Nation Branding?
1
2
3
3 main views
Nation = ProductAbsolutists
Moderates Adding Value
Royalists Holistic / Nature view
Government Politics
Who Brands a nation?
Corporations & Institutions
Citizens
#BostonStrong
ABC city competitiveness
About Barcelona Global
IndependentNon – Profit
Private
30 of the most important business in Barcelona
About Barcelona Global
Business
International Council
230 members
“Let’s make it happen”“Let’s make it happen”
Commitment
Influence
Power
Taking action
Thank you! Gràcies!@Albertllor
albertllorens87@gmail.com@
www.barcelonaglobal.com
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