nation branding emerson college boston
TRANSCRIPT
Albert Llorens AlbaredaBoston 17 April 2013 - Emerson College
So
Nation BrandingBarcelona’s Case
What is Nation Branding?
1
2
3
3 main views
Nation = ProductAbsolutists
Moderates Adding Value
Royalists Holistic / Nature view
Government Politics
Who Brands a nation?
Corporations & Institutions
Citizens
#BostonStrong
ABC city competitiveness
About Barcelona Global
IndependentNon – Profit
Private
30 of the most important business in Barcelona
About Barcelona Global
Business
International Council
230 members
“Let’s make it happen”“Let’s make it happen”
Commitment
Influence
Power
Taking action
