personal branding - emerson college
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USING SOCIAL NETWORKS IN ADVANCING YOUR CAREERKate Brodock, Founder & Principal, Other Side GroupEmerson University6 October 2009
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AG
EN
DA
Personal Branding
Research
Networking
Job Search
Aggregation
How they’re all connected
Final thoughts, Questions, Exercises, and Contact info
Tools
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RESEARCH
Why should I use social networking to research companies?What are some of the key tools?
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RESEA
RC
HWhy research in social networks
Aside from Google, there are a lot of ways you can find out about companies online.
Brands are both increasing their online presence and being talked about more online.
Some tools
1. LinkedIn1. Contacts2. Hosted groups
2. Twitter3. Google
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NETWORKING
Why is networking important in the first place?How can I do this online?What are some good tools to use?
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NETW
OR
KIN
GWhat to think about
With online networking comes increased contacts. That means increased management.
• Networking takes management!
• Networking is a two-way street!
Tools
Where can I go for networking?
1. LinkedIn: contacts & groups2. Industry social networks3. Your personal contacts (find
them online!)4. Facebook groups5. Twitter
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JOB SEARCH
How can I use social networking to find jobs?What are some of the key tools?
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JOB
SEA
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HHow to search for jobs online
A few key points:
• If you’re reaching out to individual people in your job search, there is a certain etiquette involved. Often, these connections are not as “warm” as your direct connections may be.• Companies can find you as easily as you can find them. Make sure you’re buttoned up before you start your search.
Some tools
1. LinkedIn1. Contacts2. Groups
2. Twitter3. Google
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PERSONAL BRANDING
Why is important?How can I do it?What are some of the key tools?
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Why is personal branding important?
Personal branding is the process whereby people and their careers are marked as brands.
• Positioning• Branding• Creating a package• Differentiation• Consistency• Thought Leadership
“…. becoming a free agent in an economy of free agents, looking to have the best season you can imagine in your field, looking to do your best work and chalk up a remarkable track record, and looking to establish your own micro equivalent of the Nike swoosh.” – Fast Company
How do you make a personal brand?
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PER
SO
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L BR
AN
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GHow can I do it?
There are a lot of ways you can start developing a personal brand:
1. Making a consistent brand image across your social media channels
2. Engage in conversations on blogs, on social networks, on Twitter etc
3. Push out content on your own outposts
4. Share information with others
5. Guest blog or create your own blog
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SOME EXAMPLES OF PERSONAL BRANDING
Resources
There are several people out there either talking about personal branding, or are good examples of personal branding:
1. Dan Schawbel 2. Chris Brogan3. Jeremiah Owyang
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HOW ARE THEY ALL CONNECTED?
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SO
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GInterconnectedness of Social Networking processes
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SO
CIA
L NETW
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KIN
GWhat about tools?
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TOOLS
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Good for:
• Personal Branding• Networking• Research• Job Search
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Good for:
• Personal Branding• Networking• Research• Job Search
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Good for:
• Personal Branding• Networking• Research
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PORTFOLIOShowcase your life’s work online Specific to the higher education space.
1. Online academic portfolio2. Include various file types, with rich-media3. Allows for sharing
Good for:• Personal Branding• Job search• Networking
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BLOGGING
Good for:
• Personal Branding, especially thought leadership
Some blogging platforms: Wordpress, Blogger, Typepad
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AGGREGATION
Why does this matter to our discussion?What are some of the tools used for aggregation?
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AGGREGATION TOOLS
Aggregation streamlines online processes. It can be a tool that allows you to control many different tools from one place, or links various tools together.
1. Friendfeed2. Posterous3. Linking networks (e.g. Facebook Twitter)4. Seesmic or Tweetworks5. Twitterfeed
Any others?
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RSS READERSWhy is this in here?
1. Being on top of your industry is when you’ll excel the most.2. There is a lot of information out there, both good and bad. The information is all over the place.3. RSS feeds make it incredibly easy to bring this information into a place where you can easily and
quickly consume information.4. They also act as a source of information to use on all other outposts.
Some RSS readers also have additional social networking components (Google Reader)
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Final thoughts, Questions, Exercises, and Contact info
Would you like to guest blog on our company website?
Would you like a Portfolio account?
OTHER SIDE GROUPwebsite: http://www.othersidegroup.comblog: http://www.othersidegroup.com/adcommentsfacebook page: http://www.facebook.com/othersidegrouptwitter: http://www.twitter.com/othersidegrouplinkedin: http://www.linkedin.com/companies/other-side-group
KATEwebsite: http://www.katebrodock.comtwitter: @just_katelinkedin: http://www.linkedin.com/in/katebrodockposterous: http://katebrodock.posterous.com/friendfeed: http://www.friendfeed.com/justkategoogle reader: http://www.google.com/reader/shared/kbrodockfacebook: http://www.facebook.com/kate.brodock portfolio: http://www.interfolio.com/portfolio/katebrodock