mobile marketing strategies october 2015
Post on 28-Jan-2018
276 Views
Preview:
TRANSCRIPT
Questions for a mobile strategy
JaapWillemvandePlasse
1000’s of various screen sizes
Facebook Belgium data oct-15
What is the job my app or mobile website is hired to do?
Put customer first
Give voice to the customer
Give voice to the customer Customer satisfaction
Give voice to the customer Customer satisfaction
Be where your customer is
Give voice to the customer Customer satisfaction
Be where your customer is
Who is my user?
Ways of identifying
1st party data
1st party data
1st party data
1st party data Analytics Data
2012 vs 2015
2014 vs 2015
1st party data Analytics Data User Research
1st party data Analytics Data User Research Existing Users
Intent of user
Intent of user
Intent of user
Intent of user
Empower the user
Connect with user
Connect with user Mobile only testing
Connect with user Mobile only testing Use mobile technologies
Connect with user Mobile only testing Use mobile technologies
Connect with user Mobile only testing Use mobile technologies
Connect with user Mobile only testing Use mobile technologies
Put customer first
What is the job my app or mobile website is hired to do?
top related