mobile banking and innovation - wsbi-esbg · taking advantages from big data & location based...

Mobile Banking and Innovation

Vincent Hui

General Manager & Head of Personal Banking Division

2

Single Channel

Branch

BEA’s Omni-Channel Strategy

A Total Solution for every Customer at every Touch Point

by the most Usable Way

Multi-Channels

Branch +

Internet + Mobile

Omni-Channel

3

Mobile Landscape & Insight

Highest penetration in the World*

12.7M+ 28% 72%

Addicted to key functions

Social Messaging Gaming Video

Mobile Trend

in Hong Kong

*OCFA (2014)

At personal touch point

Integration of

technology & daily

lifestyle need

Simple

Fast

Delightful Experience

Offer best deals

on

daily lifestyle

needs

Mobile is

Key Connection

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Mobile Vision

New Generation of Mobile Banking

Tap into daily lifestyle needs

Change of Customer Behavior

Shape e-consumption & e-payment pattern

Customer Engagement

Drive stickiness

Big Data & Customer Analytics

Deploy precise predication & targeted marketing

Trend &

Development

5

BEA App

i-Coupon:

Launched on 23rd Feb

Most popular

coupons:

Download:

40% growth in 2014

Mobile Banking Users:

35% growth in 2014

Mobile Trading Transaction Volume:

70% growth in 2014

Integration of banking

& daily lifestyle needs

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New Direction

Tap-n-Shop

Unique

Customer

Experience

Best deals on everyday lifestyle needs

Drive Customer

Stickiness

by omni-channel &

social powers

Induce Usage

Greater

convenience,

irresistible offers

Enrich Lifestyle

Applications

to capture

everyday business

7

Mobile Payment - i-P2P

Buying

Gift

Pocket Money

Taxi Fare

Luncheon

i-P2P

Transfer money to anyone with mobile phone

Instant payment to

multiple recipients

Tap-N-Pay your

friends instantly with

just a few taps

No bank account info

needed just a mobile

phone no.

Any bank account

include non-BEA A/C

Cardless payment

8

Taking Advantages from Big Data & Location Based

Technology

Gathering information through different technologies (e.g. iBeacon)

Analyzing customers’ behaviors

Real-time offering of banking services

Enhancing user experience with tailored information

Thank You