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  • Mobile Banking and Innovation

    Vincent Hui

    General Manager & Head of Personal Banking Division

  • 2

    Single Channel

    Branch

    BEA’s Omni-Channel Strategy

    A Total Solution for every Customer at every Touch Point

    by the most Usable Way

    Multi-Channels

    Branch +

    Internet + Mobile

    Omni-Channel

  • 3

    Mobile Landscape & Insight

    Highest penetration in the World*

    12.7M+ 28% 72%

    Addicted to key functions

    Social Messaging Gaming Video

    Mobile Trend

    in Hong Kong

    *OCFA (2014)

     At personal touch point

     Integration of

    technology & daily

    lifestyle need

     Simple

     Fast

     Delightful Experience

    Offer best deals

    on

    daily lifestyle

    needs

    Mobile is

    Key Connection

  • 4

    Mobile Vision

    New Generation of Mobile Banking

    Tap into daily lifestyle needs

    Change of Customer Behavior

    Shape e-consumption & e-payment pattern

    Customer Engagement

    Drive stickiness

    Big Data & Customer Analytics

    Deploy precise predication & targeted marketing

    Trend &

    Development

  • 5

    BEA App

    i-Coupon:

    Launched on 23rd Feb

    Most popular

    coupons:

    Download:

    40% growth in 2014

    Mobile Banking Users:

    35% growth in 2014

    Mobile Trading Transaction Volume:

    70% growth in 2014

    Integration of banking

    & daily lifestyle needs

  • 6

    New Direction

    Tap-n-Shop

    Unique

    Customer

    Experience

    Best deals on everyday lifestyle needs

    Drive Customer

    Stickiness

    by omni-channel &

    social powers

    Induce Usage

    Greater

    convenience,

    irresistible offers

    Enrich Lifestyle

    Applications

    to capture

    everyday business

  • 7

    Mobile Payment - i-P2P

    Buying

    Gift

    Pocket Money

    Taxi Fare

    Luncheon

    i-P2P

    Transfer money to anyone with mobile phone

    Instant payment to

    multiple recipients

    Tap-N-Pay your

    friends instantly with

    just a few taps

    No bank account info

    needed just a mobile

    phone no.

    Any bank account

    include non-BEA A/C

    Cardless payment

  • 8

    Taking Advantages from Big Data & Location Based

    Technology

     Gathering information through different technologies (e.g. iBeacon)

     Analyzing customers’ behaviors

     Real-time offering of banking services

     Enhancing user experience with tailored information

  • Thank You

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