mobile advertising in russia. digital performance agency click.ru

Click.ru Performance digital Agency

Текст

SEM/PPC

SEO

Mobile adv.

Digital adv.

Research and analysis

Bulk Traffic

Automation

Enter the Russian Mobile market!

Bulk traffic

www.click.ru +7 495 989 97 00

Mobile advertising

This is a great possibility to be in touch with your consumers whatever you do or wherever you are

● At work● On holiday● In a shop● In metro● In traffic jam● Wherever...

www.click.ru +7 495 989 97 00

Internet in RussiaAudience in big cities

22%

78%

Russia 100k+, % of population, 12+age

70%

30%

59%

41%

2012 2013 2014F

Usage share of mobile grows every year

Mobile audience in Russian internet has grown to 21,2 mio users *

* according to TNS Web Index data, Russia 100k+, % of population, 12+y.o, September 2013 www.click.ru +7 495 989 97 00

This is 15% of the population!

Nobody has thought about mobile users!

Standard tools of promotion in the interaction with mobile users are highly inefficient or don't work at all.

Result — you loose your potential clients

Why 21,2 mio users haven't seen your advertiser?

www.click.ru +7 495 989 97 00

Why banner ads don't work?

Standard banners on the mobile screens are:

✓Small / unreadable

✓Displaying incorrectly or not displaying at all

www.click.ru +7 495 989 97 00

Why context doesn't work?

Standard contextual advertising doesn't use additional mobile features

✓ By clicking on the text ad you cannot make the order at once ( or make a call)

✓ There is no connection with a SIMcard, clients location and the nearest point of sale.

www.click.ru +7 495 989 97 00

Standard website when opening on the mobile screen devices

✓ Open too slow or does not open at all

✓ Displays incorrectly

✓ Search for an information is difficult or uncomfortable

www.click.ru +7 495 989 97 00

? ?

Why website doesn't work?

There are effective methods of communication with mobile users !

www.click.ru +7 495 989 97 00

✓ Banner ads on mobile networks, apps, games

✓ Banner ads on mobile popular websites

✓ Mobile search (contextual mobile ads)

✓ Mobile websites, responsive web design (RWD) or mobile landing pages

www.click.ru +7 495 989 97 00

Methods of an effective interaction

320x50 < fullscreenBanner 320х50

www.click.ru +7 495 989 97 00

Mobile display advertising

fullscreen

According to Google's data, the number of queries from mobile devices has grown 500% for the last two years.

Tools to increase effectiveness of mobile context

✓ By clicking on ads it is possibile to purchase or make a call at once.

✓ Geotargeting. Depending on user's location, the nearest point of sale is dispaying.

www.click.ru +7 495 989 97 00

Mobile contextual advertising (search)

What this is for?To convert mobile users into:• Potential clients• registrations• orders

Benefits:• Has smaller size, loads quickly• Adapted for mobile screens and other mobile devices features • Users can find useful information faster and easier

www.click.ru +7 495 989 97 00

Mobile landing page

Budget :• Minimal order value EUR 1 800 per month

KPI:• New conversions, 300 and more (orders, calls, installations)• The cost of one conversion start at EUR 1,45• The cost of click start at EUR 0,03

Discounts:• Free of charge preparation of the landing page and creatives

www.click.ru +7 495 989 97 00

Budget / KPI / Discounts

www.click.ru +7 495 989 97 00

Our partnersНаши партнеры

Digital Performance Agency

Natalia KarpiukInternational Sales Manager

Tel: +7 495 989 97 00 ext. 417Skype: natalia.karpiuk1

Email: nkarpiuk@click.ru Web: www.click.ru/en