mobile advertising in russia. digital performance agency click.ru
DESCRIPTION
We offer you the wide range of mobile ad banners and mobile apps on well-known websites. With our help, you can engage your users and place your mobile contextual advertising network in Google AdWords, or targeted mobile ads in social networks (Classmates ”Odnoklassniki”, My World “Moi Mir”, Facebook).TRANSCRIPT
Click.ru Performance digital Agency
Текст
SEM/PPC
SEO
Mobile adv.
Digital adv.
Research and analysis
Bulk Traffic
Automation
Enter the Russian Mobile market!
Bulk traffic
www.click.ru +7 495 989 97 00
Mobile advertising
This is a great possibility to be in touch with your consumers whatever you do or wherever you are
● At work● On holiday● In a shop● In metro● In traffic jam● Wherever...
www.click.ru +7 495 989 97 00
Internet in RussiaAudience in big cities
22%
78%
Russia 100k+, % of population, 12+age
70%
30%
59%
41%
2012 2013 2014F
Usage share of mobile grows every year
Mobile audience in Russian internet has grown to 21,2 mio users *
* according to TNS Web Index data, Russia 100k+, % of population, 12+y.o, September 2013 www.click.ru +7 495 989 97 00
This is 15% of the population!
Nobody has thought about mobile users!
Standard tools of promotion in the interaction with mobile users are highly inefficient or don't work at all.
Result — you loose your potential clients
Why 21,2 mio users haven't seen your advertiser?
www.click.ru +7 495 989 97 00
Why banner ads don't work?
Standard banners on the mobile screens are:
✓Small / unreadable
✓Displaying incorrectly or not displaying at all
www.click.ru +7 495 989 97 00
Why context doesn't work?
Standard contextual advertising doesn't use additional mobile features
✓ By clicking on the text ad you cannot make the order at once ( or make a call)
✓ There is no connection with a SIMcard, clients location and the nearest point of sale.
www.click.ru +7 495 989 97 00
Standard website when opening on the mobile screen devices
✓ Open too slow or does not open at all
✓ Displays incorrectly
✓ Search for an information is difficult or uncomfortable
www.click.ru +7 495 989 97 00
? ?
Why website doesn't work?
There are effective methods of communication with mobile users !
www.click.ru +7 495 989 97 00
✓ Banner ads on mobile networks, apps, games
✓ Banner ads on mobile popular websites
✓ Mobile search (contextual mobile ads)
✓ Mobile websites, responsive web design (RWD) or mobile landing pages
www.click.ru +7 495 989 97 00
Methods of an effective interaction
320x50 < fullscreenBanner 320х50
www.click.ru +7 495 989 97 00
Mobile display advertising
fullscreen
According to Google's data, the number of queries from mobile devices has grown 500% for the last two years.
Tools to increase effectiveness of mobile context
✓ By clicking on ads it is possibile to purchase or make a call at once.
✓ Geotargeting. Depending on user's location, the nearest point of sale is dispaying.
www.click.ru +7 495 989 97 00
Mobile contextual advertising (search)
What this is for?To convert mobile users into:• Potential clients• registrations• orders
Benefits:• Has smaller size, loads quickly• Adapted for mobile screens and other mobile devices features • Users can find useful information faster and easier
www.click.ru +7 495 989 97 00
Mobile landing page
Budget :• Minimal order value EUR 1 800 per month
KPI:• New conversions, 300 and more (orders, calls, installations)• The cost of one conversion start at EUR 1,45• The cost of click start at EUR 0,03
Discounts:• Free of charge preparation of the landing page and creatives
www.click.ru +7 495 989 97 00
Budget / KPI / Discounts
www.click.ru +7 495 989 97 00
Our partnersНаши партнеры
Digital Performance Agency
Natalia KarpiukInternational Sales Manager
Tel: +7 495 989 97 00 ext. 417Skype: natalia.karpiuk1
Email: [email protected] Web: www.click.ru/en