media relations 101

MEDIA RELATIONS 101

Presented by Suriya Veerappan

WHY USE MEDIA?

RAISE AWARENESS PROMOTE

ORGANIZATION REACH LARGE

AUDIENCES BUILD SUPPORT INFLUENCE

BEHAVIOUR, PERCEPTIONS

CHEAPER THAN ADVERTISING

BUILD CREDIBILITY

Changing landscape of Media TECHNOLOGY NEWSPAPERS –

MORE ON-LINE EDITIONS

JOURNALISTS SOCIAL MEDIA CITIZENSHIP

JOURNALISM

PRINCIPLES OF MEDIA RELATIONS GOOD

COMMUNICATION CANNOT OVERCOME BAD JUDGEMENT

CREDIBLE SOURCES, HONESTY

SCAN MEDIA OFTEN LEGAL OBLIGATIONS YOU CANNOT

MANAGE MEDIA

WHAT MAKES A STORY?

NEWSWORTHY ELEMENTS

CONTROVERSY, CONFLICT

HUMAN EMOTIONS PROXIMITY PROMINENCE STUDY OR SURVEY

WHAT’S NOT NEWS

AN EVENT PERSONAL

OPINION A BUNCH OF

FACTS

STORIES FOR MEDIA

THEMEHOOKTIMING

DEFINING YOUR AUDIENCE

DEMOGRAPHICS GENDER EDUCATION

LEVEL PERCEPTIONS INTERESTS

KEY MESSAGES

CLEAR CONCISE POSITIVE BENEFIT-

ORIENTED BACK-UP CLAIMS

MEDIA MATERIALS

PRESS RELEASE SOCIAL MEDIA

RELEASE BACKGROUNDER FACT SHEET BIO PHOTOS VIDEO

PITCHING YOUR STORY

EFFECTIVE INTRO 15 SECOND

ELEVATOR SPEECH

DEADLINE PREFERANCES FOLLOW-UP

SURIYA VEERAPPAN – CONTACT INFO

SURIYA VEERAPPAN COMMUNICATIONS

CONSULTANT Suri44@hotmail.com 647-406-4801 Find me on Facebook,

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