masterclass vastgoed30
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#SOCIETY30
RONALD VAN DEN HOFF
#SOCIETY30
Before
1850
1850 -2020
After
2020
ERA OF INDUSTRIAL REVOLUTION
ERA OF TRANSFORMATION: DIGITAL/SOCIAL REVOLUTION
CONSUMER
€
GOVERNMENT &POLITICIANS
REGENTS –QUANGO’S
FINANCIALS
PRODUCERS
ZOMBIE BLOOPERS
ZOMBIE BLOOPERS
ZOMBIE BLOOPERS
“WE TRY TO SAVE JOBS ON BOARD OF THE TITANIC”.Peter Sloterdijk, German Philosopher.
INTERNET = SOCIAL:WEB2.0 GROUNDSWELL
FREE AGENT – KNOWMADS SELF EMPLOYED PROFESSIONAL
“ANYBODY THAT THINKS WE COME OUT
OF THIS RECESSION AND GET BACK TO
BUSINESS AS USUAL IS DEEPLY
MISTAKEN.”
Don Tapscott
Organizations
Stakeholders
1.0 2.0 3.0
Source: Marco Derksen, Marketingfacts
Communication
1.0 2.0 3.0MASS CO-CREATION COLLABORATIVE CUSTOMIZATION PRO-SUMPTION
DEVELLOPMENT
BLUE OCEAN STRATEGY
ELIMINATE
CREATEREDUCE
RAISE
DART MODEL.
DIALOGUE
RISKBENEFITSTRANSPARANCY
ACCESS
THE NEW HOUSE OF INNOVATION
N=1personal
cocreatedexperiences
Flexible andresilientbusiness
processes
Technical architecture of the firm
R=Gglobal acces to
Resources & talent
Social structure of the firm
GOVERNMENT
REGENTS
PROSUMERPRODUCER
PROSUMER
INTERDEPENDENT ECONOMYconnectivitysustainabilityreciprocity
CO-WORKING CROWDSOURCING CO-CREATION CROWDFORCINGCOLLABORATIVE PROSUMPTION
TRANSFORMATIONSIGNALS
TRANSFORMATION SIGNALS
SIMPLEBUTEFFECTIVE:
DISRUPTIVE BYPASS
SIMPLEBUTEFFECTIVE:
DISRUPTIVE BYPASS
OCCUPY
AUGMENTEDREALITY
CROWD COLLABORATION
SHARINGSELFORGANIZINGSOCIETY
SMARTSOLUTIONSPARKING
SMARTSOLUTIONSPARKING
PRODUCTINNOVATION
SMARTSOLUTIONS
ALTERNATEREALITYGAMES
SMARTSOLUTIONSRETAIL
TO GIVE = TO RECEIVESOCIAL STRUCTUREASYNCHRONE RECIPROCITYSELF ORGANIZATION
GIVE AWAY:AWAY=GONE
SUSTAINABLENETWORKS
SELFORGANIZINGBYSHARING
CONSUMER ORGANIZES WITHOUT AN ORGANIZATION:CROWD COLLABORATION
COLLABORATIVE LIFESTYLE
COLLABORATIVECONSUMPTION&VALUENETWORKS
CROWD COLLABORATION
SHARINGSELFORGANIZINGSOCIETY
CROWD COLLABORATION
!SHARINGSELFORGANIZINGSOCIETY
sharing
N = 2,4 miljoen Twitteraars 500.000.000 tweets
SIMPLEBUTEFFECTIVE:
DISRUPTIVE BYPASS
sharing
REDISTRIBUTION MARKETS
COLLABORATIVECONSUMPTION
COLLABORATIVE LIFESTYLECOLLABORATIVECONSUMPTION
DIALOGUE&CO-CREATION
SEATS2MEET.COM
THE STORY:
“HUMAN TRANSFORMATION AS ECONOMIC VALUE”.
GOOGLE MAXSTRATEGY
S2M013
S2M030
S2M020
S2M070
FREEKNOWLEDGE&SOFTWARE
S2M LAYARLOCATION FINDER
AUGMENTED REALITY
MOBILITY
SERENDIPITY:UNEXPECTEDRELEVANCEOF THEMEETING
MIRRORVIRTUALITY
“Wat is de beste plek voor een vergadering met 10
mensen op of vlakbij van Utrecht CS?”
-frankmeeuwsen: “@WillemDudok seats2meet.com
#s2m
-okparking: “@WillemDudok seats2meet”
-paulvereijken: “@WillemDudok @Seats2Meet ”
-pvantees: @WillemDudok dat zou Seats2Meet
moeten zijn #s2m ... zie dat ik niet de enige ben met
die suggestie.”
Tientjesnet Gisteren een te gekke avond gehad bij #S2M.
De plek, de mensen, de catering: alles werkt daar samen
om de ervaring te versterken.
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
SOCIAL MEDIASTRATEGY
V
V
V
V
V
V
V
V
V
VV
VV
M
VV
THE S2M MESH
SEATS2MEET.COMBUSINESS MODEL
8
SALESMARKETINGPRRESERVATIONSWEBMASTERPURCHASINGFOOD & BEVERAGE
BUSINESSMODEL
SIMPLE,SMART, SHARING& SUSTAINABLE
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