marketing suite user guide - on-site.com...marketing suite 3 !!...
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MARKETING SUITE 1
Table of Contents
Creating Floorplans ....................................................................................................................................... 2
Description & Specials .................................................................................................................................. 5
Contacting Your Community ......................................................................................................................... 7
Adding Amenities ......................................................................................................................................... 8
Locating Your Community ............................................................................................................................ 10
Uploading Photos ........................................................................................................................................ 11
Customizing Your Website ........................................................................................................................... 12
Defining Policies .......................................................................................................................................... 14
USER GUIDE
MARKETING SUITE
2 MARKETING SUITE
Creating Floorplans To add floorplans to your community website or AdBlast syndication, select Change Other Info/Advanced Options from the Websites menu on the blue menu bar.
Select a property from the menu (if you have access to multiple properties). Click the Floorplans sub-‐tab and then click Add New Floorplan or edit an existing floorplan by clicking Edit Details.
Use the Unit Style menu to sync pricing, availability, floorplan photos, descriptions and amenities with your Apartment Availability page. Doing so will ensure that your website always features the latest pricing and availability information and your online application will feature the same great photos and descriptions as your website and AdBlast syndication.
MARKETING SUITE 3
Click View Floorplan Amenities and Photos to add or edit amenities specific to this floorplan.
Click Add Amenity to add amenities to this floorplan.
Hold the Control key to select multiple amenities at once. Click the green arrow to add them and then click Save.
Click the icon to rename an amenity.
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Click Add Photo to add photos to this floorplan. Click any photo to add a caption to that photo. Click and drag photos to change the order.
You can also change the order in which floorplans appear on your website by clicking the Floorplans Sorting sub-‐tab.
Click and drag floorplans to change the order.
MARKETING SUITE 5
Description & Specials To add marketing copy to your community website or AdBlast syndication, click the Description & Specials sub-‐tab.
Here are the fields:
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And here’s how they look on a sample website:
Current Specials
Ad Tag Line
Community Amenities Description
Description
Unit Amenities Description
Website Title
MARKETING SUITE 7
Contacting Your Community To enter your community’s contact info, click the Leasing Office sub-‐tab.
Leads will be forwarded to the phone number and email entered here, unless you’re using
On-‐Site guest cards, in which case they’ll
appear under Recent Guest Cards
Check here if your leasing office is on site
When applicants contact you, they will receive an email with the content
you enter here
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Adding Amenities To add community amenities, click the Amenities sub-‐tab.
Click Add on either the Community or Unit section, depending on the level at which the amenities are available.
If you have an On-‐Site website, then the amenities you enter here will appear on your community homepage. If you don’t want the amenities to appear on your homepage you can leave these fields blank and enter amenities via the Floorplans sub-‐tab instead. See Creating Floorplans on page 2.
MARKETING SUITE 9
Hold the Control key to select multiple amenities at once. Click the green arrow to add them and then click Save.
Click the icon to rename an amenity.
10 MARKETING SUITE
Locating Your Community The location of your community and the driving directions that appear on your website can be adjusted at any time by clicking the Location sub-‐tab.
Click and drag the icons to set the location of your community, your leasing office (if it’s at a separate location) and the default starting point for driving directions. Click the magnifying glass to zoom in and pinpoint icon placements.
MARKETING SUITE 11
Uploading Photos To upload community photos, click the Images sub-‐tab. To upload photos to a specific floorplan, see Creating Floorplans on page 2.
Click Add and then select the appropriate photo from your computer. Click any photo to add a caption to that photo. Click and drag photos to change the order.
You can also add a logo for your property by clicking Logo.
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Customizing Your Website To customize the appearance of your website, click the Website Template sub-‐tab.
Start by choosing a theme.
Select a banner image or upload your own. Custom banners must be in one of the following formats: jpg, jpeg, gif or png. The recommended size is 960px x 275px.
The stock photos are automatically paired with matching website colors. Otherwise, you can choose your own.
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Use the Custom Tab Names section to rename the navigation tabs that appear on your website. Keep in mind that search engines use these tab names to rank your website so changing them frequently could negatively affect your website ranking.
Use Website Display Options to control the way unavailable floorplans display on your website. You can hide them, show them or just hide the pricing.
14 MARKETING SUITE
Defining Policies To add information about community services, policies, utilities and more, click the More sub-‐tab.
Clicking More brings up several different fields.
Parking Parking type: open parking, garage, street, etc. Pets Pet policy: cats, dogs, etc. and the deposits for each Application Information HUD, Section 8, application fees and other disclosures Utilities Sewer, water, trash, Internet, etc. Services Schools, parks, public transportation, etc. Important Links Websites of interest to your renters Extra Content Upload your property brochure, community map, etc. Property Audit History Track changes to your website
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