marketing suite brochure - june 2015
TRANSCRIPT
Intelligent interactions. Every time.
The ExperianMarketing Suite
Identity Manager Intelligence Manager Interactions Manager
Learn more at experian.com/marketingservices
Identify your customers regardless of channel or device.
Know where, how and when to reach the right customers.
Create and deliver exceptional experiences, every time.
For over 30 years, the world’s most progressive brands have chosen
Experian Marketing Services to create and deliver intelligent interactions
with their customers, every time.
The Experian Marketing Suite unites Experian’s data, advertising and
marketing technologies into a single, flexible, global marketing platform that
enables marketers to reach the right audiences, maximize the value of every
customer relationship and inspire long-term brand advocacy.
Experian Marketing Suite
Consumers access information, share their brand experiences and make purchase decisions in more channels, on more devices and faster than ever.
Your customers don’t just want a great experience
... they expect it.
This is both a challenge and an opportunity for marketers. The Experian Marketing Suite gives marketers the power to put the customer at the center of their strategies and deliver exceptional brand experiences, every time.
To engage intelligently and in real time, smart marketers will arm themselves with deep insights to make more informed decisions about who to target, and in what channels, and how to engage their customers with the most optimal and relevant messages across all customer touch points.
Brands that put the customer at the center of everything they do will be the ones who win.
This intelligence will be the differentiating factor between one brand and another in the mind of the consumer. Now, the technology to discover and act on these insights on-demand, from a single platform, is within reach.
The Experian Marketing Suite
The Experian Marketing Suite Create and deliver intelligent interactions, every time.
Identity Manager Intelligence Manager Interactions Manager
•Data quality and capture
•Cross-channel identity profile
• Device recognition and identification
• Identity resolution and verification
• Predictive and real-time decisioning
• Data enhancement and insights
•Reporting and analysis
•Audience creation
•Personalization optimization
• Marketing attribution and measurement
•Ad and message orchestration
•Campaign management
•Real-time execution
•Audience activation
•Content management
Identify who your customers are regardless of channel or device.
Know where, how and when to reach the right customers
Create and deliver exceptional experiences, every time.
Award-winning technology wrapped by best-in-class servicesPerformance-driven brands are innovative and data-driven. We know how complex true cross-channel marketing can be. As an Experian Marketing Services client, you’ll have access to the industry’s largest group of global account teams, strategists, statisticians and data scientists. Use them on-demand or on a regular basis to ensure you’re delivering exceptional customer experiences. Every time.
Data and analyticsAudience services
Predictive modeling
Data audit and assessment
Campaign and media optimization
Social media buys
Attribution
Professional servicesOnboarding
Account management
Managed campaign services
Deliverability
Creative design
Training/ongoing learning
Strategic servicesStrategic consulting
Strategic planning
Privacy and compliance
Award-winning technology wrapped by best-in-class services
I don’t feel that we’re
just a client. It’s a
partnership. For
anyone that isn’t a
client, I think it’s one
of those things that
they really need to look
at and say it’s not just
about the technology
and the tools that are
available. It’s about the
service and how you’re
handled as a client.
When I think about
Experian Marketing
Services, I’m
delighted. In terms
of the fit into our
organization, it’s fairly
seamless and that’s
been wonderful. Our
account team might
as well be our internal
team or CRM. They are
so well versed in our
business. They know
it better than I do on a
number of occasions!
We have some great
data and Experian
Marketing Services
has some great
data, and when you
combine the two,
magical things start
to happen.
You look at Experian
Marketing Services
versus its competitors,
I think they’re one step
ahead. And the beauty
of it is, they really
listen to their clients
and what the client
needs are, and they’ve
integrated all of that
and put it into their
product offering.
Professional servicesOnboarding
Account management
Managed campaign services
Deliverability
Creative design
Training/ongoing learning
Strategic servicesStrategic consulting
Strategic planning
Privacy and compliance
We’re proud to help the world’s most recognizable brands intelligently engage their customers.
More than 10,000 clientsIN 30 COUNTRIES
INSIGHTS ON
No one knows your customersthe way we do.
2.3 BILLION CONSUMERSAROUND THE GLOBE
Happy customers.Happy brands. Every time. On any given day, anywhere in the world, Experian Marketing Services’ clients and team members can be found together sharing ideas, solving problems and moving marketing forward. Whether at large-scale events like our annual Client Summit which attracts upwards of 1,000 guests, to intimate roundtable discussions, to one-to-one planning meetings, we strive to create a community dedicated to knowledge sharing, connections and fun.
844.747.1667 experian.com/marketingservices
Enjoy the #SuiteLife
Join us and learn more
Experian Marketing Services29 Broadway, 6th FloorNew York, NY 10006experian.com/marketingservices
© 2015 Experian Information Solutions, Inc. All rights reserved. Experian and the Experian marks used herein are trademarks or registered trademarks of Experian Information Solutions, Inc.
Other product and company names mentioned herein are the property of their respective owners.
06/2015