ecs2015 actito & sncb the agile relationship marketing suite
TRANSCRIPT
The agile relationship marketing suite
SNCB case From email marketing to E-commerce
Marketing Productivity and ROI practices
Who is ACTITO?
• Relationship Marketing Suite
• Tool including expert services
• Progressive mktg Automation
• Proudly made in Belgium
A few figures
A booking
tool that is
efficient and
easy to use
E-shop - App
250.000
sales
per
month
The best
fares
Customer
service
7 days
a week
Over 1000
destinations
with multiple
carriers
Team and skills
THE SKILLSMEET THE TEAM
Copy
Analyst
Designer
Integrator
Proof reader
Coordinator
Campaigner
…
How do we drop the cookie
https://www.b-
europe.com/Voyager/Pratique/Mentions%20l%C3%A9gale
s/Vie%20priv%C3%A9e
What you should remember
Ecommerce
lives with
Mobile is
upselling
Smart data
Leads to ROI
Rightsourcing
1+1=3
THANK YOU
Bart Albrecht
E-marketing Manager -
NMBS Europe
Phone: +32 2 528 27 23
Jonathan Wuurman
ACTITO Evangeslit
Phone: +32 477 47 43 27
Icons made by Daniel Bruce from www.flaticon.com is licensed by CC BY 3.0