margaret e ward, 3xe digital content & social media marketing conference
Post on 09-Aug-2015
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Margaret E Ward
• CEO, Clear Ink
• Regular radio and TV contributor (and now board member)
• Breakfast Business presenter
• Business columnist, investigativejournalist, personal finance editor
• Money Editor
Clients
A rose by any other name
Content, content marketing, brand journalism, social media marketing, brand messaging, storytelling for business…
Or just good strong writing?
What problems do writers solve?
Unscramble information
Tell great stories
Get to the heart of what matters
Stand out from the bunch
Blow your audience away
Embrace social media
Build communities
Surprise and delight readers
Why use brand journalists?
Clear thinking = clear writing
Don’t pay peanuts
See different angles
Create a clear structure
Be interesting or unusual
Grab the reader’s attention
Manage the unexpected
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