Margaret E Ward

• CEO, Clear Ink

• Regular radio and TV contributor (and now board member)

• Breakfast Business presenter

• Business columnist, investigativejournalist, personal finance editor

• Money Editor

Clients

A rose by any other name

Content, content marketing, brand journalism, social media marketing, brand messaging, storytelling for business…

Or just good strong writing?

What problems do writers solve?

Unscramble information

Tell great stories

Get to the heart of what matters

Stand out from the bunch

Blow your audience away

Embrace social media

Build communities

Surprise and delight readers

Why use brand journalists?

Clear thinking = clear writing

Don’t pay peanuts

See different angles

Create a clear structure

Be interesting or unusual

Grab the reader’s attention

Manage the unexpected