1. 1. Culture of Immediacy May 19th 2015
2. 2. Georgia Burke Social Media Manager Twitter: @georgiaburke3 Hello! Its nice to meet you.
3. 3. Understand the evolution of social and digital practices The expectations of todays social media users and what they expect from brands Making content relevant to the audience you want to speak to How and how not to behave as a brand online
4. 4. Understand the evolution of social and digital practices
5. 5. 1998 2015
6. 6. As the web constantly evolves, 90s Browse 00s Search 10s Discover so do our expectations and behaviors
7. 7. The expectations of todays social media users and what they expect from brands
8. 8. 24/7 support
9. 9. Quality assistance
10. 10. Responsiveness
11. 11. Making content relevant to the audience you want to speak to
12. 12. It can be hard to make sense of it all.
13. 13. Social Media is the Largest Source of Unsolicited Consumer Opinions Relevant content in a reactive way
14. 14. Social Media is the Largest Source of Unsolicited Consumer Opinions The Teaser (2013 Campaign)
15. 15. Social Media is the Largest Source of Unsolicited Consumer Opinions The 60 TVC
16. 16. Social Media is the Largest Source of Unsolicited Consumer Opinions What are people saying? The teaser adverts featuring the beat- boxing sparrow received far more positivity, sharing, and interest than we ever imagined.
17. 17. Social Media is the Largest Source of Unsolicited Consumer Opinions Agile asset optimization As a result of the teasers popularity we turned to Google to investigate the associated Search terms and then optimised our teaser video on YouTube with these specific keywords in mind. The optimised teaser video received over 200,000 organic views on YouTube.
18. 18. Add value
19. 19. Moment Marketing When brands tap into culturally relevant moments by creating content that fosters conversation and brand affinity.
20. 20. Oreo
21. 21. The iPhone 6 Bends
22. 22. #Bendgate Starts
23. 23. Brands Start To Respond
24. 24. KitKat Was One Of The First To Respond
25. 25. The Salvation Army
26. 26. #Thedress
27. 27. Branded Tweets
28. 28. The Salvation Army Takes A Different Approach
29. 29. The Reaction The reaction from online users was overwhelming positive. With the majority of posts from brands being of a comical nature, a truly meaningful, emotional message was gratefully received. These 2 Tweets reached over 15 million people
30. 30. Even boring products can make interesting content
31. 31. Reaching 18 million people, with 6,600 mentions on Twitter
32. 32. Key Take outs Theres a huge amount noise out there but with the right tools you can gain insight and be reactive Moment marketing is a great way to gain attention however ONLY if the topic supports your brand values Add value to your customers life in a smart way Listen to what your customer wants and deliver this
33. 33. Thank you! Follow me @georgiaburke3