managing your employer brand through social media (atc presentation)

YOURYOUR BRANDBRAND

ISN’T REALLYISN T REALLY YOURSYOURS.

YOU CAN’T BEYOU CAN T BE

CONTENTCONTENTISN’T SOCIAL.

CONVERSATION ISCONVERSATION IS.

CONTEXTCONTEXT MEANSMEANS

CONTRASTCONTRAST

TWO EARSTWO EARS.ONE MOUTHONE MOUTH.

(FOR A REASON)(FOR A REASON)

IF IT’SIF IT S MEANINGLESSMEANINGLESS,

THEN IT’S

MEANING LESSMEANING LESS

10 QUICK PRINCIPLES10 QUICK PRINCIPLES

STAY C L A S SYSTAY C.L.A.S.SY

ConciseLogicalLogicalAuthenticAuthenticSi lSimpleSolution

HAVE A PLANHAVE A PLAN.

NEVER LETNEVER LET THEM SEE YOU

BLEEDBLEED

IS THE NEWIS THE NEW

SIMPLICITY IS CUT-THROUGHSIMPLICITY IS CUT-THROUGH.

DEFINE THEN REFINEDEFINE, THEN REFINE.(NOT ‘DEFINE, THEN REDEFINE’. )

ONE VOICEONE VOICE, ONE VISION.

YOU WON’TYOU WON T EVEREVER

PLEASE EVERYONEEVERYONE.

( )(LOG OFF, WALK AWAY)

QUESTIONS?QUESTIONS?

Business