managing your employer brand through social media (atc presentation)

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The slides from my presentation at the Australasian Talent Conference in Melbourne on December 2.

TRANSCRIPT

Page 1: Managing Your Employer Brand Through Social Media (ATC Presentation)
Page 2: Managing Your Employer Brand Through Social Media (ATC Presentation)

YOURYOUR BRANDBRAND

ISN’T REALLYISN T REALLY YOURSYOURS.

Page 3: Managing Your Employer Brand Through Social Media (ATC Presentation)

YOU CAN’T BEYOU CAN T BE

Page 4: Managing Your Employer Brand Through Social Media (ATC Presentation)

CONTENTCONTENTISN’T SOCIAL.

CONVERSATION ISCONVERSATION IS.

Page 5: Managing Your Employer Brand Through Social Media (ATC Presentation)

CONTEXTCONTEXT MEANSMEANS

CONTRASTCONTRAST

Page 6: Managing Your Employer Brand Through Social Media (ATC Presentation)

TWO EARSTWO EARS.ONE MOUTHONE MOUTH.

(FOR A REASON)(FOR A REASON)

Page 7: Managing Your Employer Brand Through Social Media (ATC Presentation)

IF IT’SIF IT S MEANINGLESSMEANINGLESS,

THEN IT’S

MEANING LESSMEANING LESS

Page 8: Managing Your Employer Brand Through Social Media (ATC Presentation)

10 QUICK PRINCIPLES10 QUICK PRINCIPLES

Page 9: Managing Your Employer Brand Through Social Media (ATC Presentation)

STAY C L A S SYSTAY C.L.A.S.SY

Page 10: Managing Your Employer Brand Through Social Media (ATC Presentation)

ConciseLogicalLogicalAuthenticAuthenticSi lSimpleSolution

Page 11: Managing Your Employer Brand Through Social Media (ATC Presentation)

HAVE A PLANHAVE A PLAN.

Page 12: Managing Your Employer Brand Through Social Media (ATC Presentation)

NEVER LETNEVER LET THEM SEE YOU

BLEEDBLEED

Page 13: Managing Your Employer Brand Through Social Media (ATC Presentation)

IS THE NEWIS THE NEW

.

Page 14: Managing Your Employer Brand Through Social Media (ATC Presentation)

SIMPLICITY IS CUT-THROUGHSIMPLICITY IS CUT-THROUGH.

Page 15: Managing Your Employer Brand Through Social Media (ATC Presentation)

DEFINE THEN REFINEDEFINE, THEN REFINE.(NOT ‘DEFINE, THEN REDEFINE’. )

Page 16: Managing Your Employer Brand Through Social Media (ATC Presentation)

BEBE

, NOT

.

Page 17: Managing Your Employer Brand Through Social Media (ATC Presentation)

ONE VOICEONE VOICE, ONE VISION.

Page 18: Managing Your Employer Brand Through Social Media (ATC Presentation)

YOU WON’TYOU WON T EVEREVER

PLEASE EVERYONEEVERYONE.

Page 19: Managing Your Employer Brand Through Social Media (ATC Presentation)

( )(LOG OFF, WALK AWAY)

Page 20: Managing Your Employer Brand Through Social Media (ATC Presentation)

QUESTIONS?QUESTIONS?