realta employer brand management

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Consulting & Research

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Page 1: Realta Employer Brand Management

Consulting & Research

Page 2: Realta Employer Brand Management

What we do

Consulting

• Employer Brand

• Candidate Experience

• Corporate Culture

• People Analytics

Research & Insight

• Graduate Survey

• Employee Engagement

• Internal Customer

• Candidate Experience

• Focus Groups

• One-to-one in-depth

• Customized Solutions

Workshops

• Leadership Transformation

• Employer Brand Academy

• EVP Development

• People Analytics

• Gamification

Events

• Employer Brand Summit

Page 3: Realta Employer Brand Management

Consulting

Page 4: Realta Employer Brand Management

Consulting

Employer Brand Management

Employer Brand Management is often positioned at the ‘recruitment marketing’ end of the HR spectrum and focused on messaging and promotional ideas to get it across. The role aims to make the best of what the organisation offers rather than to change it for the better.

Our approach requires a wholistic management from candidate resourcing to onboarding, from performance management to ex-employee alumni management. It combines HR and marketing expertise to organisations develop the kind of employer brand reputation and experience that will attract, engage and retain the necessary talent to achieve their business objectives.

For more information: http://realtaconsulting.com/services/employer-brand-managementhttp://www.realta.com.tr/services/employer-brand-management

Page 5: Realta Employer Brand Management

Consulting

Candidate Experience Management

Candidate experience is the job seeker’s impressions of all the interactions during the hiring and onboarding process. Do you know the impact of your negative candidate experience on attracting the high caliber candidates?

The challenges applicants and candidates were facing in the recruiting process, coupled with the frustration recruiters were having with candidate selection, has been a source of conversation for decades, but the discussions all lacked proof of its impact despite their common sense – and we all know what happens when HR and Talent Acquisition budgets are supported with common sense and little else.

For more information: http://realtaconsulting.com/services/candidate-experience-managementhttp://www.realta.com.tr/services/aday-deneyimi-yonetimi

Page 6: Realta Employer Brand Management

Consulting

Corporate Culture Management

Corporate culture is rooted in an organization’s approach to its people, customers, community; in its values, vision and structure. Culture guides the people in the organization; it affects the way of doing business.

Though is critically important to implement and keep a high-performance culture to achieve organizational goals; it is very frustrating and discouraging for most of the leaders as they think the process is time and resource consuming.The good news is: culture change is achievable.

For more information: http://realtaconsulting.com/services/corporate-culturehttp://www.realta.com.tr/services/sirket-kulturu

Page 7: Realta Employer Brand Management

Consulting

People Analytics

People Analytics are not HR metrics. People Analytics is a data-driven approach to managing people at work.

How well does your organization thoroughly understand what drives performance among its workforce? Do you understand why one manager performs better than the others? Can you predict how a “talent” graduated from a certain school will perform? What data do you have on leavers and their managers profile? How much data do you have on your retention model?

For more information: http://realtaconsulting.com/services/people-analyticshttp://www.realta.com.tr/services/iki-analitikleri

Page 8: Realta Employer Brand Management

Research & Insight

Page 9: Realta Employer Brand Management

Research & Insight

Graduate Survey (Gözde Şirketler)

Best companies for new graduates survey has been contacted since 2009 and it has been the ranking of Bloomberg Businessweek magazine since then. Each year there are around 250 companies and has an average participation of over 20.000 university students.

Measuring the corporate image and candidates tendency to apply, the survey is carried out online and had the answers under several topics.

For more information: http://realtaconsulting.com/works/graduate-surveyhttp://www.realta.com.tr/works/en-gozde-sirketler

http://www.thegraduatesurvey.comhttp://www.engozdesirketler.com

Page 10: Realta Employer Brand Management

Research & Insight

Employee Engagement Survey

• Does your employee engagement survey results reflect your organizations’ current situation?• Does it help to increase employee commitment and organizational performance?• Can you easily measure the employee experience?

86% of business leaders are concerned about retention and engagement that makes retention and engagement high priority issues. Companies has to shift their surveys from wrong questions into right questions to understand better the elements of an engaging workplace. For over 12 years of experience, Realta has built systems to collect meaningful data understanding its connections to company goals. Our analysts then use several tools to make multi dimensional analysis and study particular issues that will increase engagement and retention.

For more information: http://realtaconsulting.com/works/employee-satisfaction-and-engagementhttp://www.realta.com.tr/works/calisan-bagliligi-memnuniyeti

Page 11: Realta Employer Brand Management

Research & Insight

Internal customer Satisfaction Survey

Interrelated functional units form business organizations. For their productivitiy and efficiency, these functional units or in other words, departments, depend on each other. If one or some departments are underperforming then the entire company is effected. It is not easy to identify underachieving departments.

Any department receiving services from other departments is considered the “internal customer.” An internal customer satisfaction survey measures how satisfied internal customers are. This survey measures perceptions and impressions of internal service such as communication, productivity, responsiveness, the structure of the department etc.

For more information: http://realtaconsulting.com/works/internal-customer-satisfactionhttp://www.realta.com.tr/works/ic-musteri-memnuniyeti

Page 12: Realta Employer Brand Management

Research & Insight

Focus Groups

Focus groups are structured, directed and expressive where people freely speak out their opinion on a given topic, conducted by a trained moderator.

Comparing to quantitative surveys, focus groups are typically spoken, open-ended, relatively broad, and qualitative. They are deep, have more nuance and variety and give the moderator the opportunity to observe nonverbal communications. Therefore, focus groups can get closer to people’s real feelings and thoughts.

For more information: http://realtaconsulting.com/works/focus-groupshttp://www.realta.com.tr/works/fokus-gruplar

Page 13: Realta Employer Brand Management

Research & Insight

One-to-one in-depth interviews

In depth interview is a qualitative research tool. They are conducted between a respondent and a trained facilitator on specific matters allowing to gather information in great detail.

There are three fundamental types of in depth interviews: structured, semi-structured and unstructured. The length of interviews varies depending on the topic.

For more information: http://realtaconsulting.com/works/one-to-one-in-depth-interviewshttp://www.realta.com.tr/works/bire-bir-derinlemesine-gorusmeler

Page 14: Realta Employer Brand Management

Research & Insight

Customised survey solutions

We have developed a large range of industry specisific, highly scalable custom survey solutions to meet your organizations needs.

For your specific needs in mind, our seasoned experts are ready to offer solutions.

For more information: http://realtaconsulting.com/works/customized-survey-solutionshttp://www.realta.com.tr/works/ozel-arastirma-cozumleri

Page 15: Realta Employer Brand Management

Workshops

Page 16: Realta Employer Brand Management

Workshops

Employer Brand Academy

Employer Brand Management cerfiticate course is designed to equip you with employer brand leadership knowledge and practical tools to manage your daily complex talent issues.

The program consists of modules on candidate, employee and alumni touchpoints in order to create and intagrated strategy for all the stages of employer brand creation

For more information: http://realtaconsulting.com/works/full-employer-brand-academyhttp://www.realta.com.tr/works/isveren-markasi-yonetimi-egitim-programi

http://www.employerbrandacademy.com

Page 17: Realta Employer Brand Management

Workshops

EVP Development

Employee Value Proposition is the collection of benefits that an employer offers in return for employees’ performance at the workplace

An EVP tells how unique your organization is; reflects your corporate culture and needs to be incorporated into every aspect of the employee experience.

To develop a strong, realistic EVP, you must first understand what perceptions existing staff and potential employees have about your company and culture.

For more information: http://realtaconsulting.com/works/employee-value-prepositionhttp://www.realta.com.tr/works/employee-value-preposition-calisan-deger-onermesi

Page 18: Realta Employer Brand Management

Events

Page 19: Realta Employer Brand Management

Events

Employer Brand Summit

EBS is an event that brings people together for mutual development, education and inspiration on Employer Brand Management. The organizing committee is committing to explore new paths for innovation, present research and development results, exchange information on new processes and equipment, and discuss development directions for the future.

In today’s highly competitive job market, employer branding is a crucial tool for attracting and retaining the right talent. It helps the organizations recruit highly-skilled and promising new employees and enhances their loyalty by increasing their identification with the company.It also raises an organization’s visibility in the job market and makes it stand out from the competition.

For more information: http://realtaconsulting.com/employer-brand-summithttp://www.realta.com.tr/employer-brand-summithttp://www.employerbrandsummit.com

Page 20: Realta Employer Brand Management

Realta Consulting & Research

+90 216 606 1520

[email protected]

www.realta.com.tr

www.realtaconsulting.com

Contact us