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Making Work Human
and the ROI of Social Recognition
Julie Zadow
Vice President of Marketing
Globoforce
Session Sponsor
Carol Pandza
SVP and Chief Human Resources Officer
AmeriHealth Caritas
MAKING WORK HUMAN: THE CULTURAL AND FINANCIAL ROI OF SOCIAL RECOGNITIONMay 17, 2016
Julie Zadow
Vice President of Marketing, Globoforce and Executive Director, WorkHuman
THE EVOLUTION OF THE WORKPLACE
GARY HAMEL
For the first time since the industrial revolution you cannot build a company that’s fit for the future without building one that’s fit for human beings.
THE HUMAN DECADE
WORKHUMAN
2x Stay twice
as long in their jobs
10xTake ten times
less sick leave31%Rise in productivity
Source: Wall Street Journal / iOpener Institute and Shawn Achor
11 |
Free food and ping-pong tables are fun perks, but companies that succeed in having highly engaged
employees focus intently on driving meaning,purpose, and passion among workers.
Physiological Needs
Safety Needs
CONNECTED
VALUED
HAPPYMaslow’s
HIERARCHY
BASE SALARY
BENEFITS, HEALTHCARE, INSURANCE
RECOGNITION
@1%
99% OF
BUDGET
Maslow’s
HIERARCHY
WorkHuman Research Institute: 2016 Survey Report
HAVE YOU BEEN
RECOGNIZED IN THE PAST
MONTH?
20%OF EMPLOYEES HAVE BEEN RECOGNIZED IN THE PAST MONTH
WOULD YOU WORK HARDER IF
YOU FELT YOUR EFFORTS
WERE RECOGNIZED?
78% OF EMPLOYEES WOULD WORK HARDER
Workforce Mood Tracker Survey, 2012
83% OF EMPLOYEES WOULD FEEL MORE ENGAGED
WorkHuman Research Institute: 2016 Survey Report
2X MORE HIGHLY ENGAGED
34% MORE LIKELY TO BELIEVE THEIR COMPANY WAS A BEST PLACE TO WORK
35% MORE LIKELY TO SAY THEIR CULTURE IS FUN AND ENJOYABLE
37% MORE LIKELY TO BELIEVE THEIR COMPANY CARES ABOUT THEM AS A PERSON
The engagement level of employees who receive recognition is 3 times higher (76%) than the engagement level of those who do not (28%).
“When employees receive acknowledgment and recognition for a job well done, their need for recognition is satisfied and thus they are motivated to pursue other needs such as growth and self-actualization or engagement in their work.”
60% increase in engagement from recognizing employee performance
BENEFITS OF RECOGNITION
31% lower turnover at companies with effective recognition
12x stronger business outcomes at organizations with most sophisticated recognition practices
60% of Best-in-Class organizations stated that employee recognition isextremely valuable in driving individual performance
90%of companies using values-based recognition report marked increases inemployee engagement
SOCIAL RECOGNITION
Employees' programViral participationEveryone on lookoutPositivity flows with workCommunity experienceCalibrated award levels
Smaller rewards throughout the year
BIG IMPACTTHE CULTURAL AND FINANCIAL ROI
OF RECOGNITION
HERSHEY – SMILES
100k+recognition moments since launch 2 years ago
11% increase in employee engagement scores in the first year
7% increase in employee satisfaction scores in the second year
JETBLUE – LIFT
For every 10 percentage point increase in recognition, JetBlue saw:
Engaged crewmembers are:
3%2%
Increase in retention
Increase in engagement
3x 3x more likely to “wow” customers
2x More likely to be rated as a role model
2x More likely to be in top 10% of Net Compliments
96% OF EMPLOYEES WHO
FEEL MOST RECOGNIZED ALSO
REPORT BEING MOST ENGAGED
97% REACH IN THE FIRST
YEAR OF THE PROGRAM
BRAVO
100% IMPROVEMENT IN
SATISFACTION SCORES
34% IMPROVEMENT IN
RECOGNITION PARTICIPATION
BEST VACATION EVER
“Mostly, I think it’s awesome to work at a company that values its people like this. I think Cisco hits the sweet spot in balance between results and caring about people.”
Steve: I think you are an unsung hero of Baystate. When our patients, families and employees come to Baystate, they are welcomed by immaculate lawns and flowers and it makes a positive impact on our image. Although I have never met you…I have long wanted to give you a shout
out for your work ethic and dedication. Thank you!
doctor at Baystate Health
Positive energy feeds positive energy…
Someone does something outstanding and it makes me feel great; I recognize them on Bravo and then it makes
them feel great; then they send me a thank you for recognizing them and then I feel great all over again!
Employee at Cardinal Health
WE’RE HERE TO HELP
THANKYOU
Making Work Human
and the ROI of Social Recognition
Julie Zadow
Vice President of Marketing
Globoforce
Session Sponsor
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