making social work for big brands at smwf

Making social work

for big brandsSocial media world forum

@rossbreadmore

http://www.flickr.com/photos/bendeck/2639210778/sizes/l/

Who are NixonMcInnes?

http://www.flickr.com/photos/chrisbastian/3368245976/

http://www.flickr.com/photos/simpologist/113893083/sizes/l/

http://www.flickr.com/photos/toby_maloy/102413554/sizes/z/

http://www.flickr.com/photos/chrisbastian/3368245976/

http://www.flickr.com/photos/jdn/2201362379/sizes/o/

http://www.flickr.com/photos/benjaminbeard/5455151456/sizes/l/

http://www.flickr.com/photos/greenflames09/100782021/sizes/z/

http://www.flickr.com/photos/rene-germany/15574189/sizes/o/

Big ideas

http://www.flickr.com/photos/shanalee/3583227687/sizes/l/

SMS

PR

Agency 2

Digital

Engagement

Brand/

advertising

Insight

Agency 1Internal

comms

Business

teams HR

Legal

Customer

service

Parent

brand

Steering groups

Big ideas

http://www.flickr.com/photos/35188692@N00/2392520183/sizes/l/

Big ideas

http://www.flickr.com/photos/stevewilde/1458395412/sizes/l/

Big ideas

http://www.flickr.com/photos/spunter/2907888414/sizes/l/

Big ideas

http://www.flickr.com/photos/craftygoat/2758072270/sizes/l/

Types of online spaces

EarnedBought

Owned

http://www.flickr.com/photos/stevewilde/1458395412/sizes/l/

Big ideas

http://www.flickr.com/photos/lwr/2223026594/sizes/l/

Why Zappo’s use Twitter

• Transparency & Values: Twitter constantly reminds me

of who I want to be, and what I want Zappos to stand for

• Reframing Reality: Twitter encourages me to search for

ways to view reality in a funnier and/or more positive way

• Helping Others: Twitter makes me think about how to

make a positive impact on other people’s lives

• Gratitude: Twitter helps me notice and appreciate the little

things in life

Tony Hsieh – CEO, Zappos.com

Big ideas

Courtesy of Jeremiah Owyang

@rossbreadmore

nixonmcinnes.co.uk