making social media work for you nm think - brum
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Making social media work for you
Dr Bex Lewis, Research Fellow in Social Media and Online Learning, CODEC, Durham University
This work is licensed under a Creative Commons Attribution 3.0 Unported License.
Hashtag: #NMTrain@drbexl @digitalfprint @bigbible
http://j.mp/nmtrainbrum
http://digital-fingerprint.co.uk/tag/digitalparenting
/
Image Credit: Seed Resources
Source: Netcasters
Source: Netcasters
"If you want to build a presence in the social media platform, then you need to be
present." - @unmarketing
http://www.slideshare.net/drbexl/an-overview-of-social-media-january-
2013
Let’s have a little “CONVERSE”ationImage Credit: Stockfresh
Image Credit: Landingnet.co.uk
http://wallblog.co.uk/2013/03/26/heat-launches-twitter-awards-where-social-media-and-celebs-meet
/
Twitter Spokesperson:
• Twitter brings you closer to the things you are passionate about - and for millions of people across the globe that is faith.
• http://news.sky.com/story/1022800/senior-bishops-to-tweet-christmas-sermons
Push/Pull Media…Image Credit: Stockfresh
What’s it good for?
• New connections through shared interests• Building your “brand”• Pre/During/Post Event Conversations• Breaking news• Asking questions• Sharing pithy statements/quotes• Being “polemical”
Image Credit: Stockfresh
http://philmgreen.wordpress.com/2012/04/04/66-books-in-66-tweets
/
http://bigbible.org.uk/2013/03/looking-for-an-opportunity-changingworship
/
RT: The Power of the RetweetImage Credit: Twitter.com
You may also commonly see….
•MT•HT
Image Credit: Stockfresh
Trending Topics: 17:05, 21/6/13
• Use the 160 character bio well… –Who–When–What
Manage ExpectationsImage Credit: Stockfresh
http://www.slideshare.net/drbexl/twitter-
13863450
https://support.twitter.com/articles/14589-how-to-add-your-phone-via-
sms
http://www.slideshare.net/drbexl/daily-twitter-workout
Image Credit: Edited from SXC.Hu
Who might read it?
• God• Parents• ‘The kids’• The newspaper• Your worst enemy
Image Credit: Stockfresh
What Biblical values do we want to see in our (digital) world?
Image Credit: iStockPhoto
AuthenticityImage Credits: Seed Resources/ @digitalfprint
Values?
Image Credit: http://edudemic.com/2013/03/find-out-if-youre-an-average-facebook-user-with-this-image/
Image Credit: via Andrew Flynn
Facebook functions in ministry?• Encourage Community
– Whole (life) Church– Groups (e.g. 20s30s)
• Give others insights into ‘church life’ e.g. photo sharing
• Offer pastoral care– *Youth: PM’s, CC parents/another
leader in
• Advertise Events
The power of ‘Like’
‘Amongst Friends…’
http://edudemic.com/2013/03/find-out-if-youre-an-average-facebook-user-with-this-image/
https://www.facebook.com/TheBibleUBS
https://www.facebook.com/TheBibleUBS/
info
BigBible: Page
Facebook Insights
BigRead: Group
Event
• http://digital-fingerprint.co.uk/wp-content/uploads/2011/06/Setting-up-a-Facebook-Account.pdf
• http://digital-fingerprint.co.uk/wp-content/uploads/2011/06/Facebook-Like-Page.doc
• http://www.slideshare.net/drbexl/facebook-13863451
A handful of other tools…Image Credit: iStockphoto
Preaching
How might our approach to preaching change if we understand that we have two audiences – the faithful who sit close to us and a broader public, listening-in from a distance?
Image Credit: SXC.Hu
Blogging?Image Credit: Biz.com
World’s 2nd Largest Search Engine:Image Credit: Searchingmobile.com
http://pinterest.com/bigbible/bible-verses/
Don’t forget…Image Credit: Stockfresh
Agree a (flexible) Social Media Policy
Image credit: SXC.Hu
http://twitterforchurches.com/blog/2009/06/29/crisis-communications-for-the-social-media-age
/
Don’t overthink. Running through committees, endless drafts and approval processes to get a response out there can cause far more damage than good. As long as you have taken the time to assess the situation and can take a rational, respectful tone in your response, even an awkward response is OK to start with, and buys you time to continue to respond to the problem.
http://bigbible.org.uk/2012/10/evangelism-through-
story/
Image Credit: Andrew Flynn
Human Beings at Machines, not “are machines”
Image Credit: http://www.sxc.hu/photo/192333
Principles of Good Engagement
• Be interesting• Be encouraging• Be active• Be helpful• Be authentic
Image Credit: Stockfresh
Notice my images…?Image Credit: iStockphoto
Image Sources, e.g. • FREE• Flickr Creative Commons:
http://www.flickr.com/creativecommons• http://www.sxc.hu• http://rgbstock.com• http://seedresources.com (3 a week)• http://www.freebibleimages.org • PAID• http://stockfresh.com/ • http://iStockPhoto.com
Image Credit: Stockfresh
@drbexl @digitalfprint @bigbiblehttp://www.slideshare.net/drbexl/
Image Credit: iStockPhoto
http://j.mp/nmtrainbrum
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