making social media work for you nm think - brum

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Making social media work for you Dr Bex Lewis, Research Fellow in Social Media and Online Learning, CODEC, Durham University This work is licensed under a Creative Commons Attribution 3.0 Unported License. Hashtag: #NMTrain @drbexl @digitalfprint @bigbible http://j.mp/nmtrainbrum

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Page 1: Making social media work for you  nm think - brum

Making social media work for you

Dr Bex Lewis, Research Fellow in Social Media and Online Learning, CODEC, Durham University

This work is licensed under a Creative Commons Attribution 3.0 Unported License.

Hashtag: #NMTrain@drbexl @digitalfprint @bigbible

http://j.mp/nmtrainbrum

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Image Credit: Seed Resources

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Source: Netcasters

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Source: Netcasters

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"If you want to build a presence in the social media platform, then you need to be

present." - @unmarketing

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http://youtu.be/d0Y33WSf5Kg

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Let’s have a little “CONVERSE”ationImage Credit: Stockfresh

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Image Credit: Landingnet.co.uk

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Twitter Spokesperson:

• Twitter brings you closer to the things you are passionate about - and for millions of people across the globe that is faith.

• http://news.sky.com/story/1022800/senior-bishops-to-tweet-christmas-sermons

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Push/Pull Media…Image Credit: Stockfresh

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What’s it good for?

• New connections through shared interests• Building your “brand”• Pre/During/Post Event Conversations• Breaking news• Asking questions• Sharing pithy statements/quotes• Being “polemical”

Image Credit: Stockfresh

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https://twitter.com/Natwivity

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RT: The Power of the RetweetImage Credit: Twitter.com

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You may also commonly see….

•MT•HT

Image Credit: Stockfresh

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Trending Topics: 17:05, 21/6/13

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• Use the 160 character bio well… –Who–When–What

Manage ExpectationsImage Credit: Stockfresh

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http://hootsuite.com/

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Image Credit: Edited from SXC.Hu

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Who might read it?

• God• Parents• ‘The kids’• The newspaper• Your worst enemy

Image Credit: Stockfresh

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What Biblical values do we want to see in our (digital) world?

Image Credit: iStockPhoto

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AuthenticityImage Credits: Seed Resources/ @digitalfprint

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Values?

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Image Credit: via Andrew Flynn

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Facebook functions in ministry?• Encourage Community

– Whole (life) Church– Groups (e.g. 20s30s)

• Give others insights into ‘church life’ e.g. photo sharing

• Offer pastoral care– *Youth: PM’s, CC parents/another

leader in

• Advertise Events

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The power of ‘Like’

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BigBible: Page

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Facebook Insights

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BigRead: Group

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Event

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https://www.facebook.com/help/

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A handful of other tools…Image Credit: iStockphoto

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Preaching

How might our approach to preaching change if we understand that we have two audiences – the faithful who sit close to us and a broader public, listening-in from a distance?

Image Credit: SXC.Hu

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Blogging?Image Credit: Biz.com

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World’s 2nd Largest Search Engine:Image Credit: Searchingmobile.com

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http://pinterest.com/bigbible/bible-verses/

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Don’t forget…Image Credit: Stockfresh

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Agree a (flexible) Social Media Policy

Image credit: SXC.Hu

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http://twitterforchurches.com/blog/2009/06/29/crisis-communications-for-the-social-media-age

/

Don’t overthink. Running through committees, endless drafts and approval processes to get a response out there can cause far more damage than good. As long as you have taken the time to assess the situation and can take a rational, respectful tone in your response, even an awkward response is OK to start with, and buys you time to continue to respond to the problem.

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Human Beings at Machines, not “are machines”

Image Credit: http://www.sxc.hu/photo/192333

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Principles of Good Engagement

• Be interesting• Be encouraging• Be active• Be helpful• Be authentic

Image Credit: Stockfresh

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Notice my images…?Image Credit: iStockphoto

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Image Sources, e.g. • FREE• Flickr Creative Commons:

http://www.flickr.com/creativecommons• http://www.sxc.hu• http://rgbstock.com• http://seedresources.com (3 a week)• http://www.freebibleimages.org • PAID• http://stockfresh.com/ • http://iStockPhoto.com

Image Credit: Stockfresh

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@drbexl @digitalfprint @bigbiblehttp://www.slideshare.net/drbexl/

Image Credit: iStockPhoto

http://j.mp/nmtrainbrum