linkedin - turning blah, blah, blah into cha-ching

presents

LinkedIn – A B2B Tool To Turn Blah, Blah, Blah Into Cha-Ching!

•  Why LinkedIn is important •  Homepage, your profile, company Page •  Advertising •  Cool features and apps •  Growing your reach •  Engagement – updates, sharing/likes •  Groups/discussions •  More tools for efficiency •  Who viewed your profile? •  Integrated strategy •  Integrating LinkedIn into your daily activity – calls, shows,

meetings…

What We Will Cover

About LinkedIn

•  47% of B2B companies actively use LinkedIn

•  53% of users join 10 groups

•  2 new members every second

•  7160 searches per minute

•  4 out of 5 LinkedIn members drive business decisions

Home Personalized news based on – people, companies, interests…

Profile – Your Billboard

Profile – Your Billboard

Profile – Your Billboard

Profile – Your Billboard

Profile – Your Billboard

Company Page

Company Page

Company Page

Company Page

Company Page

Company Page

Company Page

http://linkd.in/Nr5stT

Company Page

http://linkd.in/Nr5stT

Company Page

http://linkd.in/Nr5stT

Company Page

http://linkd.in/Nr5stT

1. www à LI 2. Add LI share to site 3. Add LI follow to site

LinkedIn Ads Combination of both ads and sponsored stories""

LinkedIn Ads Use filters and bid competitively"

LinkedIn Ads Ensure stories direct users back to your website ""

"

Search

Search

Search

Search

Search

Cool Features

Cool Features – This is paid…

Cool Features

Cool Features

Cool Features

Premium Packages

Who should you connect with?

•  Everyone in your address book •  Everyone you meet in business –

meetings, tradeshows •  Customers/Prospects •  Employees of your customers and

prospects •  People in your town, industry,

groups •  People you went to school with •  Friends and acquaintances

•  … never stop expanding your reach

Our Process

New card (scanned Lists): tradeshows, prospects, customers, … •  Enter into address book •  Search, review & connect on

LinkedIn •  Thanks for connecting note

“Thanks so much for connecting! I see that you went to… a good friend’s daughter just graduated in May. She loved it. I look forward to your updates. Brian”

Updates

Groups and Discussions

Tools For Efficiency – IFTTT.com

Tools For Efficiency - BUFFERAPP.com

Who Viewed Your Profile

Who Viewed Your Profile

Who Viewed Your Profile

Who Viewed…

107 – 1st

32 – 2nd

Who Viewed…

Since 3/4

LI Traffic To Our Site

Blogs Drive Traffic

Blogs Increase Brand Exposure

Editorial Calendar

ID Need

Evaluate

Post Buy Eval

Purchase

Search

Generate Lead

Propose

Win

Negotiate

Engage

Upsell/Resell

•  Educate prospects •  Repurpose & distribute content

•  Position content search engines and social media

•  Strengthen brand awareness •  Engage prospects: social & website •  Eliminate risk, demonstrate value, simplify decision

•  Customers promote your brand •  Generate referrals

Buying Process

Selling Process

Supporting Internet Marketing Strategy

B2B Buying And Selling Process

3 To 5 Times - Before We Believe It

Increase Your Visibility •  Build a powerful profile •  Update periodically – create a schedule. •  Add connections •  Show all affiliations in your profile – past employers, schools,

activities •  Make your profile public, pick a custom URL, add URL to email

signature •  Promote your blog/website - include links in your profile •  Check references for a potential vendor, company… •  Make LinkedIn part of your day-to-day activity •  Use advanced search •  Learn about people before meetings •  Give before you ask •  Research, don’t spam •  Listen, share, provide value

Thank You! Questions? Eddie Bluff VP & Co-Founder Site-Seeker, Inc. eddiebluff@site-seeker.com w: 315.732.9281 x 14 m: 315.525.1260

bit.ly/SSIWebAudits Code: MACNY

What’s Included? •  Google analytics •  Backlink analysis •  Indexation •  Canonical issues •  SEO •  URL structure •  Content •  Conversion •  Keyword research •  Pay per click •  LinkedIn strategy review

Tom Armitage Internet Marketing/Content Specialist Site-Seeker, Inc. tomarmitage@site-seeker.com 315.732.9281 x 15 Brian Bluff President & Co-Founder Site-Seeker, Inc. brianbluff@site-seeker.com w: 315.732.9281 x 11 m: 315.525.5416