linkedin tips and tricks

© MarketSmartly 2012

LinkedIn Tips & Tricks

The Professional Networking platform to help you grow your business

© MarketSmartly 2012

What is LinkedIn?www.LinkedIn.com

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What is LinkedIn?

Originally a recruitment tool A huge database A great professional networking and

business development tool A way to save time A mine of opportunities

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LinkedIn Users

Seriously ConfusedNo Go

Casual Serious

Time

Resu

lts

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Who should use LinkedIn?

1. People wanting to connect with other business people

2. People looking for new opportunities3. People wanting to research an industry4. People looking for new staff or jobs

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Facts161 Million Registered users (as at 31 March 2012)

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Facts

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Facts

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SavingsScenario: Networking meeting – initial research5 coffee appointments:1 hour each 5 hoursTravel time (30 mins) 2.5 hours

Petrol $25Parking $50Coffee $25Total Cost: 7.5 hours

+ $100 cash

LinkedIn:15 minutes each 1.25 hoursTravel time (0 mins) 0Petrol 0Parking 0Coffee 0Total Cost: 1.25 hours

+ $0 cash

Summary of benefits: Instant results More value Faster traction

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Generate Business

46%54%

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Trend

0% new business

Over 50% of new business+ business for clients…

Summary of benefits: Get found Recommendations and referrals = credibility Create a strong, productive network

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4 tips for Beginners

1. Have a clear business objective

2. Learn how to apply it to your business

3. Optimise your profile4. Use it regularly

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4 tips for Advanced Users1. Make your profile stand out

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4 tips for Advanced Users2. CardMunch App

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4 tips for Advanced Users

3. Company pages offer more

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4 tips for Advanced Users4. Outlook connector

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What’s new? Tweets no longer displayed on LI – can share from

LI to Twitter (June 2012)

LI Social Networking App (updated June 2012)

Targeted Status Updates for Companies (April 2012)

LinkedIn Events revamp (November 2011)

Face Book friends attending (yesterday!)

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New look… coming soon…

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Learn how to use LinkedIn as a strategic business development tool…

Visit:www.marketsmartly.com/Workshops

LinkedIn Success Strategies – Introduction workshop

LinkedIn Success Strategies – Advanced Workshop