linkedin prospecting for universities

www.MOSTraining.com * Train@MOSTraining.com

LinkedIn Prospecting and Marketing for Universities

Donna Gilliland, Founder of MOSTrainingSocial Media Business Speaker and Educator

Connection Strategies

LinkedIn Group Connection Benefits

• You can join up to 50 groups• Members can message other members. • Isolate and view the activity of a specific

member. • Contribute to the conversation.• Create your own group• As a group owner you can send group

announcements. Members cannot.

Groups: see the activity of a specific member

Clicking ‘See activity’

brings up a list of all the discussions

this person has posted within the

group.

Get Introduced Option

CLICK HERE For more information about

Get Introduced.

A warm introduction allows you to be introduced by a connection that you share in common.

Warm introductions are often given more attention than a cold introduction, where neither person knows the other.

Prospecting Using Advanced Searches

Find out…• First & Last Name• Location• Title • Company• Relationship (1st Level, 2nd 3rd)

Account Researcher: fee based prospecting tool

• Director and Executive level • Phone numbers• Email addresses• Talking points• Industry

www.eGrabber.com

University Pages Released August 2013NEW

TARGET…• Prospective & current

students• Alumni• Teachers• Parents• Send targeted messages

NOTE: similar to Company Pages, except University Pages is for academic institutions.

Adopting Your University Page

Click the image for

details about

University pages.

University Pages Suggested Reading

“You can even re-engage them for your capital campaigns and find bigger donors who were not previously supporting your school.”

CLICK TO READ THE ENTIRE ARTICLE

University Pages Suggested Reading

Article link: http://tnw.co/14f01DE

Is Your Branding In Place?

Personal Profile Company Page

LinkedIn Company Page Benefits

• Visibility

• Home Page Banner

• 3 Service Page Banners

• Link to external pages

• 25 Services/Products

• Video

• Target marketing

• Special offers

• Recommendations

Company Pages – a suggested designer

One of my favorite social channel design companies is Custom Page Designs.

You can find out more about them at:

http://www.customfanpagedesigns.com/linkedin/index.htm

Download LinkedIn’s Company Page Playbook

Download: 15 Tips for Compelling Updates

CLICK HERE to view the entire SlideShare on this topic.

Optimizing Your Profile for Exposure

1

My LinkedIn Goals

123

Linked

First Steps: gather you data Linked

Job History

Certifications

Specialized skills

Memberships

Videos

Presentations

Professional Headline 120 characters Who are you? What do you offer?

Headliner

TIP: your headline travels with you when you comment and post.

3 Web sitesCall to Action headings

Custom URL

Adding website links to your profile

SUMMARY – 2000 characters of space

Write your Summary section in a Word document so you can spell check.

Where applicable include a link to a video, document or presentation.

Think keyword strategic as you craft your Summary section.

More Profile Options

Skills & Expertise

Status Updates

Tip: Plan status updates to coincide with your LinkedIn goals.

Goal Examples

• Gain visibility

• Subject matter expert

• Share information

• Attract new clients

Connection Strategies

2

Grow Your Network

Business colleagues

People you meet at events

Connect with customers

Use LinkedIn’s Advanced search

Power Tip: LinkedIn Advanced search defaults to first degree connections and uses a relevance category algorithm.

Groups – strategic choices

Choose based upon your industry and/or interest.

Contribute to your Groups.

Groups appear on your Profile.

You can message people in your Groups.

LinkedIn Group Connection Benefits

• Join up to 50 groups• Create your own• Members can message other members. • As a group owner you can send out emails to

members.• Isolate and view the activity of a specific

member.• Contribute to the conversation.

Social ProofRecommendations & Endorsements

3

Recommendations – reach out and recommend

Be genuine and ethical.• Recommend people who you

truly know their work.

• Don’t ask anyone to recommend your work if they don’t know your work.

Endorsements - the mini recommendation

Up to 50 skills can be placed on your Profile.

Reach out and thank those who endorse you.

Don’t endorse the skills of people you don’t know.

Don’t ask people to endorse you if they have not witnessed your work.

LinkedIn Company Pages

4

LinkedIn Company Page Benefits

• Visibility

• Home Page Banner

• 3 Service Page Banners

• Link to external pages

• 25 Services/Products

• Video

• Targeted status updates

• Sponsored updates

• Special offers

• Recommendations

Company Pages – a suggested designer

One of my favorite social channel design companies is Custom Page Designs.

You can find out more about them at:

http://www.customfanpagedesigns.com/linkedin/index.htm

Follow LinkedIn Company Pages

• Stay on top of what your competitors are doing.

• Great source of information for a possible interview.

• See your degrees of separation.

• Follow your customer’s pages.

• Follow your vendor’s pages.

Let’s stay connected…LinkedIn: www.LinkedIn.com/in/DonnaGilliland

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Donna Gilliland, Founder of MOSTrainingSocial Business Speaker and Educator