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Optimizing Your LinkedIn Profile

Presented by: Holly Hagan | LinkedIn Profile & Resume WriterJuly 28, 2015

What’s “In” it for you?

• Your LinkedIn profile helps establish your credibility• Tells your clients more about the person behind the

business• Builds trust

•People want to work with someone who they feel cares about them•People want to work with someone who is relatable

Top 3 Parts of the LinkedIn Profile

1. Headline2. Photo3. Summary

Approaches to Writing Your Headline

1. Current job title•Default setting•Works if your current job title is awesome• If your title is too general and vague, you should use a

different approach

Approaches to Writing Your Headline

2. Sales Line• The What-I-Can-Do-For-You headline•Works as long as the pitch is clear and focused• Focus on the direct benefit of your service and

incorporate your title in some way

Approaches to Writing Your Headline

“I can design your workspace to help you stay organized.”

Instead of:

“I help you get organized and stay organized.” (Interior designer? Bookkeeper? Personal business coach?)

Approaches to Writing Your Headline

3. Key Words• Fantastic way to incorporate key words to maximize

your rank•Great for people who do lots of different things•Can help you get found for any and all of your services

Approaches to Writing Your Headline

4. Combination•Combination of 2 or 3 of the other approaches• E.g., Title + tag line or business message

Approaches to Writing Your Headline

Remember:→ There is no universal way to write a LinkedIn

headline → Each person is different, and you have to be happy

with your headline first

Your Profile Photo

Your profile is more likely to show up in search results if you have a photo.•Adds to your credibility•Adds to your relatability

Considerations in Selecting Your Photo

Professional photo:•Good lighting• Smile• Look at the camera•Wear appropriate clothing•Consider the background

Photo Examples:

Learn the rules so that you will know how to break them.

Profile Summary

2,000 characters allowed in your Summary.Your opportunity to talk about who you are.• Thought starters:•What do you do?• How did you get into it?•What do you love most about it?•Why do you do it?

Approaches to Writing Your Summary

FORMAT• Bullet points for scanningShort paragraphs (2-3 sentences per paragraph)

STYLEFirst-person narrative• Third-person narrativeConversational• Business professional

Approaches to Writing Your Summary

Have a Call-to-Action:What do you want the person to do after reading your Summary?•Watch a video you have in your profile?• Visit your website?• Download a free report?• Sign-up for your newsletter?• Email you with questions?

Conclusion

1. Profile maintenance is ongoing. 2. Your profile evolves as you do.3. Your LinkedIn profile page is like your own personal

website.4. The more active you are on LinkedIn, the more

likely you are to be found.

About

Holly Hagan• LinkedIn trainer •Profile writer & consultant•Resume writerhollyahagan@gmail.com647-746-3767Connect with me! ca.linkedin.com/in/hollyhagan